Creative Director – Brand Narrative
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Job Description
Creative Director building Mercury’s Brand Narrative team and leading film-led concepts for launches and campaigns. Shaping multidisciplinary creative work across brand, product, and cultural moments.
Responsibilities:
- Lead Brand Narrative, a new team within Brand Creative
- Turn company strategy, product truths, customer insight, and cultural observations into original concepts for important launches, campaigns, and brand moments
- Originate ideas and stay closely involved as they become finished work
- Partner with Brand Design and Writing leads and teams from early exploration through delivery
- Develop ideas across film, social, out-of-home, digital, experiences, and partnerships
- Remain involved in film scripts, visual development, production, and final edit
- Build audience and distribution thinking into creative concepts
- Lead concept development and critique using rough scripts, prototypes, and AI tools
- Develop proactive ideas and cultural opportunities before briefs arrive
- Partner with Product Marketing, Brand Marketing, Product Design, Comms, and Insights
- Present recommendations to senior leadership and use marketing and insights results to inform future work
- Define Brand Narrative’s purpose, priorities, creative standards, and ways of working
- Help hire and develop the team, shaping its structure and capabilities
- Set expectations and coach people to grow their judgment and conceptual strength
- Foster experimentation, honest feedback, cross-disciplinary contributions, shared ownership, and constructive challenge
- Establish practices from insight and brief through concept and execution
- Develop relationships with external creatives and agencies
- Lead major launches and film-led campaigns from original concept through finished work
- Establish a pipeline of proactive opportunities for Mercury
Requirements:
- Strong creative foundation in art direction, design, or copywriting
- Portfolio showing original concepts developed into ambitious, well-crafted work across multiple formats
- Deep experience developing film-led ideas from concept through production
- Strong instincts for story, scripts, performance, pacing, and sound
- Track record of deep creative collaboration with design and writing peers
- Strong taste, cultural awareness, and product curiosity
- Experience developing creative people and shaping how a team works
- Clear communication and sound judgment
- Ability to rally people around an ambitious concept and explain why it deserves investment
- Ability to navigate competing perspectives and take ownership in ambiguous situations
- Portfolio featuring film-led work and broader campaign concepts
Benefits:
- Base salary
- Equity (stock options/RSUs)
- Benefits
- Reasonable accommodations throughout the recruitment process for applicants with disabilities or special needs
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