Brand Strategist – Contractor
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Job Description
Brand Strategist growing speakers’, authors’, and executives’ personal brands through content strategy, social media, LinkedIn, and newsletters. Managing client accounts and measurable audience growth.
Responsibilities:
- Manage a portfolio of client accounts, starting with 2–3 clients and potentially growing to 10–12
- Serve as the main point of contact for content and marketing deliverables
- Lead content onboarding and align goals, milestones, and deliverables
- Develop content strategies aligned with client goals and SpeakrBrand’s growth framework
- Brainstorm, plan, and execute social media and marketing content
- Collaborate with design, video, and copy teams to ensure consistent brand expression
- Work with Growth Strategists to connect content strategies to measurable business results
- Manage timelines, tasks, and communication using Asana, Slack, Google Workspace, and Loom
- Provide creative and strategic direction for content and campaign development
- Improve client content performance, satisfaction, and retention
- Translate clients’ stories and expertise into authoritative content for social media, LinkedIn, newsletters, and creative productions
Requirements:
- Bachelor’s degree in Marketing, Communications, Journalism, or related field (or equivalent experience)
- 3+ years in account management, marketing strategy, content creation, or similar roles
- Proven experience building personal or executive brands across platforms such as LinkedIn
- Exceptional writing and storytelling ability
- Experience ghostwriting for executives or thought leaders
- Strong time management and prioritization skills
- Excellent communication and interpersonal skills
- Proficiency with Asana, Slack, Google Workspace, and Loom
- Experience handling sensitive information with discretion and professionalism
- Ability to balance multiple clients and projects
- Strong judgment, empathy, and emotional intelligence
- Curiosity, initiative, and a growth mindset
- Nice to have: Instagram content strategy experience
- Nice to have: Substack or newsletter platform experience
- Nice to have: Familiarity with AI tools for content creation/workflow efficiency
- Nice to have: A creative eye
Benefits:
- Contractor role with opportunity to grow
- White-glove service and creative excellence environment
- Opportunity to work with speakers, authors, and executives on personal brand growth
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