Senior Manager, Brand Activation – Social, Creator, Experiential
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Job Description
Senior Manager activating So Good So You’s plant-based functional beverage brand across social, creators, partnerships, and experiences. Building community and consumer relevance.
Responsibilities:
- Turn broader brand strategy into social, creator, influencer, partnership, experiential, and community-building programs
- Develop plans, programs, and experiences that bring the brand to life and drive attention, conversation, and sharing
- Build community and grow conversation around So Good So You
- Monitor social, creators, culture, and consumer behavior to identify opportunities
- Connect social, creators, partnerships, community, and real-world experiences into integrated programs
- Lead and develop the team by setting priorities, providing feedback, creating accountability, and supporting growth
- Coordinate internal teams and external agencies, creators, partners, and specialists to execute plans
- Set goals, assess performance and consumer feedback, and improve future decisions
- Report to the Director of Marketing
Requirements:
- 5+ years of experience in brand activation, integrated marketing, social, influencer/creator, community, experiential, partnership, integrated, or consumer marketing
- Track record of building modern, social-first consumer brands
- Significant experience with social media and understanding of social platforms, creators, trends, communities, and how brands earn attention
- Experience across social, influencer/creator, partnerships, experiential, and community
- Experience turning brand strategy or a brief into a clear plan and leading work from idea through execution
- Experience managing and developing people and leading agencies, contractors, creators, and external partners
- Strong creative judgment and communication skills
- Bachelor's degree in Marketing, Communications, Business, or a related field preferred
- Pre-employment drug testing and background check required
- Must meet employment eligibility requirements verified through E-Verify
Benefits:
- Health, dental, and vision insurance — employer covers 80% of premiums for employee and dependents
- 401(k) with a 3% company match
- $500 annual company contribution to FSA
- Discretionary Time Off — no accrual, take the time needed (exempt roles)
- 12 weeks Paid Primary Caregiver Leave
- 4 weeks Paid Secondary Caregiver Leave
- Short Term and Long Term Disability, Life Insurance, and AD&D coverage
- Team gatherings and volunteer days throughout the year
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