Brand Manager – Remote LATAM
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Job Description
Brand Manager leading Pearster’s global brand, digital marketing, and social media strategy. Growing awareness and engagement for an international talent and staffing company.
Responsibilities:
- Define and maintain a consistent brand identity, tone of voice, and messaging across communication channels
- Develop and execute brand strategies to strengthen Pearster's positioning, visibility, and recognition across international markets
- Plan and execute integrated marketing campaigns to increase brand awareness, engagement, and audience growth
- Lead the company's social media strategy, particularly on LinkedIn and other relevant digital platforms
- Develop content strategies aligned with business objectives, brand positioning, and target audiences
- Manage creation of marketing materials, presentations, digital assets, and corporate communications
- Collaborate with internal teams on employer branding, talent attraction, and employee engagement initiatives
- Identify partnerships, collaborations, events, and brand activations to expand market reach
- Monitor market trends, competitors, and audience insights
- Track and analyze brand performance metrics, campaign results, social media engagement, and relevant KPIs
- Coordinate external agencies, designers, content creators, and marketing partners
- Manage multiple marketing projects, ensuring quality, consistency, and timely delivery
- Support development and optimization of the company's website and digital presence
- Propose innovative ideas and creative initiatives to strengthen Pearster's brand and community
Requirements:
- Advanced English (C1) with excellent written and verbal communication skills
- Fluent Spanish (C2) with excellent written and verbal communication skills
- 3+ years of experience in Brand Management, Marketing, or Digital Marketing
- Proven experience developing and executing brand and marketing strategies with measurable results
- Strong knowledge of digital marketing, social media management, content marketing, and brand positioning
- Experience managing corporate social media accounts, particularly LinkedIn
- Strong storytelling and copywriting skills
- Experience planning and executing digital campaigns, brand activations, and marketing initiatives
- Knowledge of marketing analytics, performance metrics, and reporting tools
- Familiarity with Canva, Figma, Google Analytics, Meta Business Suite, or similar platforms
- Excellent project management, organizational, and time management skills
- Strong communication and interpersonal skills
- Creative and strategic thinking with strong attention to detail and a results-oriented mindset
- Ability to work independently, take ownership of projects, and manage multiple priorities
- Knowledge of agile methodologies and experience working in fast-paced environments
- Experience in B2B marketing, employer branding, or the IT staffing industry
- Experience developing personal branding and thought leadership strategies for company executives
- Knowledge of SEO, paid advertising, and marketing automation tools
- Experience organizing corporate events, webinars, and community-building initiatives
- Basic graphic design or video editing skills
Benefits:
- Work from anywhere with true flexibility and freedom
- Earn in USD with compensation that matches your expertise
- Dedicated paid time off
- Fully covered international certifications
- Access coworking spaces worldwide
- English development opportunities
- International team activities
- Personalized gifts and a welcome kit
- Referral program with earning opportunities
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