VP, Brand Strategy
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Job Description
VP, Brand Strategy developing healthcare brand and product strategies at Avalere Health. Leading client insights, positioning, research, workshops, and strategic recommendations for patient-focused campaigns.
Responsibilities:
- Act as a strategic partner to clients to solve business challenges and offer proactive solutions
- Own discovery and development of brand and product strategy, including go-to-market, business, and creative strategy
- Lead client meetings and workshops supporting strategic foundations, competitive strategy, brand innovation, and experience
- Partner with engagement strategy to translate brand value proposition into a desired experience
- Partner with clients and creative teams to identify target audience needs, unique value propositions, and supporting reasons to believe
- Lead qualitative and quantitative research and insights projects
- Ensure activations and executions reflect brand strategy principles; diagnose and resolve misalignment
- Support the SVP, Strategy in developing and expanding the capability set
- Collaborate with strategy, account, creative, and scientific teams to deliver strategic recommendations that produce significant brand results
Requirements:
- 10+ years of experience in brand strategy, strategic planning, or related strategy roles, preferably within healthcare, pharma, life sciences, or a highly regulated industry
- Proven ability to independently lead strategy across complex accounts, including setting direction, guiding clients, and owning deliverables from start to finish
- Experience developing brand positioning, messaging architecture, strategic foundations, go-to-market strategy, creative briefs, and campaign strategy
- Experience applying audience and insight development, including market research, customer insights, segmentation, patient journeys, and behavioral drivers
- Skilled storyteller, facilitator, and presenter with the ability to translate complex information into clear, compelling narratives
- Collaborative cross-functional leadership across disciplines
- Ability to operate with autonomy, manage ambiguity, escalate selectively, and maintain accountability for quality and client impact
Benefits:
- 401K plan with an employer match contribution up to 4% (immediately vested)
- Life insurance
- Disability coverage
- Medical, dental, and vision plans
- Flexible working arrangements, including hybrid and remote work
- Option to work from anywhere across the globe two weeks each year
- 20 vacation days
- One personal well-being day
- 9 public holidays
- Gifted end-of-year holidays
- Early Summer Friday finish in June, July, and August
- Free counselling through employee assistance program
- Personalized health support
- Enhanced maternity, paternity, family leave, and fertility policies
- Continuous professional development opportunities
- On-demand training and support
- Global mobility opportunities across the business
- Employee Network Groups
- Dedicated social opportunities and resources for homeworkers
- Regular career conversations
- Opportunity for global, cross-capability career moves
- Disability Confident Scheme interview adjustments
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