Senior Lead Brand Marketing Partnership
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Job Description
Brand partnership leader driving DIRECTV live-event activations, sponsorships, and customer growth. Leading teams, agencies, budgets, earned media, and ROI-focused partnership strategies.
Responsibilities:
- Establish and communicate the strategic direction for partnership activation
- Identify and drive large-scale sponsorship opportunities
- Lead comprehensive activation programs with business, brand, creative, social media, and experiential teams
- Refine B2C and B2B brand investment strategies with internal teams and external agencies
- Manage and activate content and third-party partner relationships
- Collaborate with external communications teams to drive earned media and incremental reach
- Drive customer acquisition and churn-reduction initiatives
- Align partnership initiatives with comprehensive go-to-market strategies
- Analyze performance metrics and partnership investments with analytics and insights teams
- Coach and mentor the team
- Manage activation budgets and maximize partnership investment effectiveness
- Present partner activation updates, insights, recommendations, and ROI measurement plans to senior leadership
- Approximately 25%–50% domestic travel
- Approximately 12 months planned, with potential extension
Requirements:
- Required: College degree or equivalent experience
- 7–10 years of proven experience in partnership management, marketing, or a related field, with a strong track record of driving successful activations
- Exceptional leadership and team development skills
- Strong analytical skills with experience in performance measurement and ROI analysis
- Excellent communication and stakeholder management abilities
- Ability to work collaboratively across diverse teams and functions
- Strategic thinker with a results-oriented mindset
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