Senior Manager, Brand Content – Thought Leadership
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Job Description
Senior Manager leading Blackbaud’s integrated content and thought leadership strategy. Advancing brand authority through research, editorial content, customer stories, and AI-enabled discoverability.
Responsibilities:
- Develop and lead Blackbaud's integrated content and thought leadership strategy
- Establish content priorities supporting brand, marketing, communications, customer, and business objectives
- Build annual and quarterly content plans aligning research, thought leadership, customer stories, advocacy, and editorial initiatives
- Strengthen Blackbaud's brand-level authority on key industry topics and emerging trends
- Provide strategic leadership for the Blackbaud Institute, including priorities, goals, roadmap, and success measures
- Manage stakeholder relationships across marketing, product, customer success, data, and executive leadership teams
- Oversee editorial strategy for ENGAGE, the ENGAGE Podcast, and future owned thought leadership channels
- Establish content governance, standards, and editorial best practices
- Partner with the digital team on GEO, AEO, search behavior, and AI-driven content consumption trends
- Lead, coach, and develop a team responsible for research and insight-based content, customer storytelling, and editorial content
- Manage prioritization, resource allocation, budgets, and performance measurement
- Establish KPIs and success metrics and optimize content investments based on performance insights
Requirements:
- 10+ years of experience in content marketing, thought leadership, editorial strategy, communications, or related disciplines
- Experience leading content teams and cross-functional initiatives
- Demonstrated success building and executing integrated thought leadership programs
- Strong stakeholder management and executive communication skills
- Understanding of content performance, SEO, GEO, AEO, and emerging AI-enabled content strategies
- Previous experience in technology or social impact is preferred
- Exceptional strategic thinking, prioritization, and team leadership capabilities
Benefits:
- Medical, dental, and vision insurance
- Remote-flexible workforce
- Wellness Programs
- 401(k) program with employer match
- Flexible paid time off
- Generous Parental Leave
- Donations for Doers
- Pet insurance, legal and identity protection
- Tuition reimbursement program
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