Senior Brand & Marketing Specialist
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Job Description
Senior marketer strengthening Kigen’s eSIM security brand through paid digital, social, events and web campaigns. Translating complex IoT security technology into clear marketing communications.
Responsibilities:
- Champion paid digital marketing, particularly on LinkedIn, from campaign planning and audience/geographic targeting through testing, optimisation and reporting
- Manage organic social media activity and the social media agency relationship
- Build greater social media capability in-house
- Plan and deliver integrated marketing activity across campaigns, digital, social, videos, product and company graphics, events, brand and web
- Support industry events, including strategy, key messaging, logistics, creative and supporting campaigns
- Create and adapt branded marketing assets using Adobe Creative Suite and Canva
- Help manage and develop the Kigen website, including publishing resources and improving SEO and organic visibility
- Manage selected media, technology and industry partner relationships
- Keep marketing activity on track through Asana and the central marketing inbox
- Work closely with the VP Marketing and teams across Kigen
- Explore how AI, automation and emerging marketing technologies can improve ways of working
Requirements:
- Demonstrable experience in B2B marketing, digital marketing or a comparable role, independently managing multiple areas of marketing activity
- Experience within IoT, telecommunications, technology, software or another complex technical B2B environment
- Ability to understand complex products and translate them into clear, relevant marketing communications
- Hands-on experience running paid digital campaigns, particularly on LinkedIn, and understanding of how paid channels support B2B lead generation
- Broad experience across digital, social, campaigns, events, content, web, SEO and brand
- Confidence analysing performance with the Google Analytics suite and using insight to improve future activity
- Experience working with agencies, partners and suppliers, and juggling multiple priorities in a fast-moving environment
- Strong written communication, editing and proofreading skills, with good creative judgement and an eye for brand consistency
- Proactive, adaptable and improvement-focused mindset
- Marketing or digital agency experience, particularly across paid campaigns, social media, different markets or B2B technology clients
- Experience with Adobe Creative Suite, Canva and website management
- Active interest in AEO and GEO tools, AI models and emerging marketing technologies
Benefits:
- Competitive salary and benefits package
- Great flexible working culture
- Fully remote within the UK
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