Brand Messaging Strategist
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Job Description
Brand Messaging Strategist at BRIGHTSCOUT shaping brand communication for tech businesses through storytelling and messaging systems. Collaborating across teams to ensure alignment of verbal and visual brand identities.
Responsibilities:
- Facilitate workshops to uncover insights that shape a brand’s messaging, tone, and voice.
- Collaborate with strategy to translate brand positioning into messaging that adapts seamlessly to each brand’s strategic direction.
- Create customer-centric brand storytelling that communicates a company’s essence and resonates with its audience.
- Build scalable messaging systems that guide verbal expression across touchpoints.
- Craft high-performing copy for web, apps, and brand communications, always grounded in strategic foundations.
- Work closely with designers to align verbal and visual identities from concept through execution.
- Present messaging strategies and copy with clarity and conviction to both internal teams and clients.
- Manage multiple brands simultaneously, each with its own unique voice, market position, and audience expectations.
- Measure content effectiveness through analytics and feedback, iterating to optimize performance.
- Develop and plan brand activation campaigns, shaping the verbal approach and delivering creative content across social media platforms, digital channels, and other media.
- Translate strategic learnings into compelling written narratives that shape the final brand report and ensure messaging reflects the brand’s core direction.
Requirements:
- 4+ years of experience in copywriting, or content strategy—preferably in an agency or tech environment.
- Proven track record of developing brand messaging systems that scale across channels and touchpoints.
- Exceptional writing skills with versatility across tones, formats, and audiences.
- Strong storytelling skills and the ability to distill complex information into clear, compelling narratives.
- Experience facilitating workshops and presenting to executive-level stakeholders.
- Highly collaborative, self-directed, and comfortable navigating ambiguity.
- Experience aligning messaging with design systems and collaborating cross-functionally with design, product, and marketing teams.
Benefits:
- Unlimited PTO: Enjoy a truly flexible work-life balance with our unlimited paid time off policy.
- Remote Work: Work from anywhere! We embrace remote work, giving you the freedom to choose your ideal work environment.
- Flexible Schedule Tied To Project Needs: We understand that life happens. Our flexible schedules, aligned with project milestones, allow you to manage your time effectively and achieve your best results.
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