Brand Performance Designer
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Job Description
Join ZOE’s Creative Studio as a Brand Performance Designer. Drive high-performing visual assets for digital marketing campaigns across platforms like Meta and TikTok.
Responsibilities:
- Build, iterate, and scale high-performing visual assets for multi-channel digital advertising campaigns (mainly Meta, but also TikTok, YouTube, Pinterest, and programmatic display), matching relentless volume with top-tier design quality.
- Partner seamlessly alongside the Lead Brand Designer to absorb, execute, and scale the daily production requirements of our growth marketing channels.
- Intentionally dial design quality up or down based on channel needs — knowing how to craft an asset that feels native, current, and raw without ever looking over-designed or easy to ignore.
- Partner day-to-day with growth marketers and copywriters to turn real-time asset performance data and audience insights into fresh, beautifully designed visual hooks and creative variants.
- Build, manage, and expand intelligent template systems and modular asset components within Figma, Canva, or other emerging frameworks to maximise studio output and efficiency.
- Get hands-on as a physical creator: unbox product kits, capture raw, engaging imagery in the wild, and experiment with quick visual executions to keep our formats feeling current, authentic, and alive.
- Own the asset localisation process, preparing and formatting successful creative architectures to scale seamlessly into new global markets.
- Dedicate ~10% of your bandwidth to motion graphics testing, video editing, and proactive concept experimentation to expand our visual vocabulary on social platforms.
- Maintain an unwavering eye for core brand consistency, ensuring even our highest-volume performance tests subtly protect ZOE’s foundational visual DNA.
Requirements:
- 2-4+ years of design experience specialising in growth marketing, performance creative, or digital advertising (direct-to-consumer, subscription, or startup experience is highly desirable).
- A portfolio that proves you understand what stops the scroll — showcasing highly engaging, organised digital layouts, smart typographic hierarchy, and an ability to deliver exceptional visual craft at high volumes.
- Mastery of Figma and the Adobe Creative Suite (Photoshop, Illustrator).
- A deep, intuitive understanding of platform cultures; you have your finger on the cultural pulse and know what feels native and thumb-stopping to a TikTok or Instagram feed versus what looks like a stale advertisement.
- Exceptional speed, organisational agility, and a thick skin for data. You love testing, look forward to performance feedback, and can pivot design directions effortlessly based on metrics.
- A maker mindset: comfort using your smartphone or basic camera equipment to capture real-world textures, lighting, and product interactions that look current, authentic, and premium.
- Deep alignment with the ZOE mission; you are genuinely curious about science, human behaviour, health, and nutrition.
Benefits:
- Competitive salary
- Flexible working hours
- Professional development budget
- Home office setup allowance
- Health insurance
- 25 days annual leave
- Remote work options
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