Communications Manager
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Job Description
Communications Manager creating and executing social media strategy for Swoop, a healthcare marketing leader. Focused on LinkedIn engagement and promoting pharmaceutical brands through content.
Responsibilities:
- Work in close collaboration with the VP, Content & Campaign Strategy to craft Swoop’s comprehensive social media strategy and calendar
- Create relevant social posts, short-form video, and content to help Swoop build authority as the omnichannel marketing partner of choice for pharmaceutical brands
- Create engaging, industry-relevant content that aligns with Swoop’s brand voice and fosters meaningful interactions with our audience
- Monitor Swoop's LinkedIn engagement and messages
- Lead awards roadmap and entry writing
- Assist in drafting and distributing press releases
- Develop and maintain relationships with industry journalists and media outlets
- Monitor industry news and competitors’ and partners’ social media for opportunities for Swoop to contribute expert commentary on relevant topics
- Compile actionable insights on PR, social media, and awards to create data-driven strategies
- Prepare regular reports on key metrics in social media, PR, and awards for leadership and internal communications
- Collaborate cross-functionally with internal teams
- Support paid campaign asset development and reporting as needed
Requirements:
- Bachelor’s degree in marketing, communications, social media, or related field — or equivalent experience
- Five to seven years of experience in social media management, preferably in B2B, healthcare, advertising, or AdTech industries
- Strong written and verbal communication skills
- Proven expertise in LinkedIn strategy development and community management
- Experience reporting social media analytics to internal stakeholders
- Basic graphic design and video editing skills
- Experience using Canva and Adobe Premiere brand-compliant templates for content creation
- Ability to adapt writing style to various audiences
- Excellent time management, organizational, and project management skills
- Attention to detail and commitment to high-quality deliverables
- Strong analytical and data interpretation skills
- Proficiency in Google Workspace, Asana, Microsoft 365, Canva, and Adobe Creative Cloud
Benefits:
- Best Places to Work recognition from Business Intelligence Group
- Opportunities for professional growth and continuous learning
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