Content Communications Manager
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Job Description
Content & Communications Manager at ThreatDown defining global content strategy and driving authoritative narratives. Elevating brand presence in cybersecurity with strong writing and strategic leadership.
Responsibilities:
- Help develop and lead the global content strategy and editorial roadmap aligned to company priorities, product launches, industry trends, and revenue goals.
- Write and publish quarterly flagship “pillar” assets (e.g., research reports, industry guides, threat insights, executive briefs) that establish market authority and generate demand.
- Lead the blog strategy and content calendar, producing high-quality articles that reflect emerging cybersecurity trends, industry news, and customer challenges.
- Develop thought leadership narratives that position ThreatDown as an innovative and trusted cybersecurity partner.
- Host and lead webinars aligned to major content releases, presenting to large audiences and representing ThreatDown as a credible subject matter expert.
- Collaborate closely with Product Marketing, Product, Sales, Customer Marketing, and Executive Leadership to extract insights and transform them into compelling content.
- Partner with Demand Generation to ensure content supports campaign themes, lead generation goals, and SEO priorities.
- Manage PR agency and help shape earned media strategy, executive communications and bylined articles to elevate brand presence across industry publications and media outlets.
- Ensure messaging consistency, voice, and tone across all owned and earned content channels.
- Monitor industry trends, threat landscape developments, and competitive positioning to proactively guide content priorities.
- Measure and report on content performance, authority signals, and engagement metrics to continuously refine strategy.
Requirements:
- 4-8 years of experience in content strategy, editorial leadership, or communications within cybersecurity, enterprise technology, or technical B2B SaaS.
- Deep understanding of cybersecurity concepts, threat landscapes, IT infrastructure, and security buyer personas.
- Exceptional writing and storytelling ability with experience producing long-form, research-driven thought leadership.
- Strong editorial judgment and ability to translate complex technical topics into clear, authoritative content.
- Experience building and executing a content roadmap aligned to revenue and brand objectives.
- Demonstrated ability to collaborate with technical experts (e.g., threat researchers, product teams) and executive stakeholders.
- Strong understanding of SEO principles and how content supports demand generation.
- Experience managing freelancers, agencies, or internal contributors is a plus.
- Data-driven mindset with experience analyzing content performance and optimizing accordingly.
- Bachelor’s degree preferred or equivalent experience.
Benefits:
- Comprehensive medical, dental, and vision insurance coverage
- Employee Referral Bonus Program
- Wellness programs
- 401k and employer matching for (US Employees)
- Comprehensive Time Off policy
- An opportunity to do something great for yourself and the world! (Benefits and Perks subject to change by country/region)
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