Content Creation Lead
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Job Description
Content Creation Lead for Odd Bunch, focusing on social media and short-form video content. Driving community engagement and enhancing brand presence across various platforms.
Responsibilities:
- Develop and execute short-form video content for Instagram and TikTok that drives awareness, engagement, and community growth - in close collaboration with a content manager
- Produce platform-native content including Reels, TikToks, YouTube Shorts, and Facebook Reels
- Write engaging captions optimized for reach and discoverability
- Maintain and manage Odd Bunch's social media accounts across platforms, ensuring consistency in brand voice and posting cadence
- Monitor comments and DMs, engage with the audience, and foster genuine two-way conversation
- Own the full production process: concept, scripting, shooting, lighting, editing, and final sign-off
- Appear on camera regularly and comfortably as a face of the brand - while also sourcing and directing other creators or community members as needed
- Analyze content performance beyond surface-level metrics - watch time, drop-off points, scroll-stopping rate, save-to-share ratio - and bring those learnings back into the next piece of content
- Create content that works across both organic and paid social channels, understanding the differences in intent, format, and performance benchmarks
Requirements:
- 3-4 years of proven experience managing social media and creating short-form video content for a brand
- You are comfortable and confident on camera
- Working knowledge of video editing (CapCut, Adobe Premiere, Final Cut, or similar)
- Experience with community management: you've built, nurtured, or moderated an online community and you understand the difference between broadcasting and actually connecting
- Self-starter with a bias toward action - you don't wait for a perfect brief to start creating
- Comfortable working cross-functionally with a content manager, video editor, marketing team, and leadership
- Based in Canada, with Toronto preferred for in-person filming
Benefits:
- Health plan available after 6 months
- RRSP and pension plan available at 12 months
- Free grocery plan
- 20 days PTO
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