Marketing Content Specialist
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Job Description
Marketing Content Specialist creating high-quality technical content for B2B audiences in an innovative technology environment. Collaborating with product, engineering, and commercial teams to drive brand awareness and lead generation.
Responsibilities:
- Create high-quality technical content including blog articles, case studies, whitepapers, website content, user guides, reports, and product documentation.
- Translate complex engineering concepts into clear, engaging content for both technical and business audiences.
- Produce SEO-optimized content to improve organic visibility and establish technical authority.
- Ensure technical accuracy across all published content.
- Develop product-focused content for websites, social media, and digital marketing campaigns.
- Maintain and update website content using CMS platforms such as WordPress or Webflow.
- Support product launches, webinars, and marketing campaigns with engaging content.
- Collaborate with commercial teams to align messaging with business objectives.
- Create visual assets including diagrams, infographics, presentations, and product illustrations using Canva or Figma.
- Produce and edit short-form videos, product demonstrations, walkthroughs, and promotional content.
- Develop storyboards and scripts for technical product videos.
- Monitor content performance using Google Analytics (GA4) and other analytics platforms.
- Optimize content based on SEO best practices, user behavior, and campaign performance.
- Continuously improve content strategy through data-driven insights.
Requirements:
- Minimum 5 years of experience in technical content creation with a strong marketing focus.
- Experience within a technical B2B environment such as robotics, drones, industrial automation, or related industries.
- Proven ability to communicate complex technical concepts clearly.
- Strong understanding of SEO and digital content marketing.
- Experience with WordPress or Webflow.
- Proficiency with Canva, Figma, or similar design tools.
- Experience using Google Analytics (GA4) and content performance metrics.
- Ability to script or storyboard technical product demonstration videos.
- Knowledge of UAV systems, robotics, industrial automation, sensors, or hardware products.
- Experience creating content for engineers, operators, or technical decision-makers.
- Understanding of hardware, electronics, or industrial technologies.
- Highly autonomous with excellent organizational skills.
- Strong collaboration and stakeholder management abilities.
- Commercial mindset with an understanding of B2B sales processes.
- Creative, proactive, and detail-oriented.
Benefits:
- Permanent employment contract
- Fully remote position within the UK
- High level of autonomy and ownership
- Opportunity to work with innovative industrial and technology products
- Cross-functional collaboration with engineering, product, and commercial teams
- Dynamic, fast-growing technology environment
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