Content & Engagement Strategist
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Job Description
Content & Engagement Strategist leading engagement strategies for healthcare markets. Focus on innovative member journeys and compliance with regulations for content delivery.
Responsibilities:
- Assemble data and assess engagement metrics, in an effort to understand, define, and affect healthcare engagement that enhances current engagement journey flows and activities as well. as develop new engagement strategies to support Icario Products
- Ensure consistency of content tone, style, and messaging across all products, in line with client brand voice and regulatory requirements
- Develop persona-specific engagement plans, strategies, and frameworks in order to drive high-value behaviors
- Serve as both a subject matter expert and lead to ensure internal and external content meets objective of the overall engagement plan
- Responsible for ensuring the engagements flows and overall member experience drive the highest performance Assess and progress the strategy, value, and use of existing and new engagement journeys and member experiences Development and implementation of a complete set of high-value member behavior specifications necessary to drive members from engagement to action across all markets (evolving as necessary)
- Continuously monitor user feedback, metrics, and analytics to measure the effectiveness of UX and content initiatives, iterating based on findings
- Work directly with clients, Product, Operations and other key delivery areas to flesh out requirements, key questions, and further details needed to build market-leading consumer engagement strategies
- Ensure all digital content adheres to healthcare regulations, data privacy standards, and accessibility best practices (e.g., WCAG)
- Comply with Icario's compliance and security policies, complete all required training, and safeguard the confidentiality, integrity, and availability of Icario's PHI and PII
- Additional duties as assigned
- Embody Icario’s values
Requirements:
- BA/MBA with healthcare and well-being industry consumer engagement experience preferred, extensive demonstrated relevant experience will also be considered
- 3+ years experience in strategic program development for health plans
- Deep knowledge of all lines of business within health insurance plans, including Medicare, Medicaid and Commercial
- 2+ years building business strategy and tactical plans
- 2+ years in marketing, communication strategy, patient education or healthcare engagement
- Experience working with business partners to define and build program capabilities
- Excellent communicator and collaborator
- Demonstrated ability to accurately prioritize and organize work; be detail-oriented; and understand when urgency is required
- Knowledge of measurement and analytics practices
- Ability to work independently and proactively bring forward ideas and new solutions
Benefits:
- 4+ weeks PTO, Summer PTO, and unlimited Health & Wellness PTO
- Competitive benefits package including: medical, dental, vision, disability, FSA, HSA, pet insurance, and more
- Generous 401k program with company match
- Company paid parental leave
- Work-life harmony
- $1,000 employee referral bonus program
- Fully remote & hybrid working models with office locations in Minneapolis, MN & Birmingham, AL
- The list goes on, apply to learn more!
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