Content Marketing Manager
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Job Description
Content Marketing Manager leading organic growth for Rocket Doctor’s digital health services. Focusing on content creation across social media and maximizing audience engagement.
Responsibilities:
- Hybrid Content & Visual Production
- Scalable Video Strategy: Leverage professional editing tools (CapCut, Adobe Premiere Pro, or Final Cut) alongside AI platforms (HeyGen, ElevenLabs) to create a high volume of video content—from high-touch patient stories to rapid-fire AI-avatar explainers.
- Modern Visual Design: Use tools like Midjourney or DALL-E to supplement traditional design (Canva/Figma), creating high-fidelity, scroll-stopping assets for organic social.
- Sales Enablement & Presentations: Own the design and production of professional investor decks, partnership pitch materials, and executive presentations. You will ensure that every external business document reflects our premium brand identity and communicates complex medical/tech concepts clearly.
- Strategic Copywriting: Draft compelling scripts and posts for LinkedIn, Instagram, and X. You will use LLMs (ChatGPT/Gemini Pro) to brainstorm hooks and "remix" long-form content into bite-sized social gems.
- Brand Voice Mastery: Ensure that all content—whether AI-assisted or hand-crafted—stays 100% on-brand and resonates with our diverse patient and physician audiences.
- Social Media & Community Growth
- Channel Ownership: Manage the organic presence and growth of our LinkedIn, Instagram, Facebook/Meta, and TikTok channels.
- Collaborative Engagement: Work with an offshore team member to manage public comments and reviews, ensuring our community feels heard and supported.
- Organic Optimization: Use iterative format testing to identify which content types (short-form video, carousels, or AI-driven explainers) drive the most organic reach and engagement.
Requirements:
- 5+ years of experience in marketing and social media content creation.
- The "Hybrid" Skill Set: Strong creative foundations (writing/design) combined with hands-on experience using Generative AI (text, image, and video) and Video Editing suites (CapCut, Premiere).
- Platform Expert: Deep knowledge of social algorithms and how to grow a brand organically.
- Agile Mindset: Ability to work independently in a fast-paced, virtual environment and manage deadlines effectively.
Benefits:
- Entirely virtual work – Do the job from anywhere in the world.
- Join a team that values innovation, creativity, and accountability, and cultivates a positive culture of open communication.
- Compensation commensurate with experience and AI proficiency.
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