Content Marketing Specialist
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Job Description
Content Specialist researching, planning, and producing impactful content for link building and media mentions. Joining Study.com to enhance education access and career success through strategic content.
Responsibilities:
- Research and plan content designed to engage target audiences and earn links, mentions, and co-citations from high-quality websites.
- Identify interesting topics, monitor trends, and analyze audience interests across education, test prep, and career licensure.
- Identify the publications, experts, institutions, and sources we want to be cited alongside; structure content with credible sourcing and “publisher-ready” references.
- Develop content angles that encourage brand/entity mentions (including unlinked mentions) and support link reclamation opportunities.
- Manage the content production pipeline, including sourcing SMEs and top-notch writers/reviewers, and ensuring deadlines and quality standards are met.
- Write and edit articles, reports, and outreach-friendly assets (e.g., stats pages, explainers, resource guides, comparisons).
- Partner with outreach specialists, prospectors, and other strategists to ensure a smooth pipeline from content creation to placements (links + mentions).
- Delve into data to develop unique, newsworthy perspectives that increase pickup by journalists, bloggers, and industry publishers.
- Research prospects to identify audiences/segments and generate content ideas that match publisher interests.
- Use AI to accelerate ideation, outlining, summarization, and QA, while maintaining editorial and factual standards.
Requirements:
- Minimum 3–5 years developing marketing content for link building (and/or digital PR-style link acquisition)
- Excellent written and spoken English language skills
- Prior work experience in a remote setting
- Deep familiarity with the US education system and media interests
Benefits:
- Inc. Best Place to Work
- Fortune Great Places to Work – Best Workplaces in the Bay Area
- Golden Bridge Awards – Gold Winner, Corporate Social Responsibility
- San Francisco Business Times & Silicon Valley Business Journal – Best Places to Work
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