Creative Producer, B2C SaaS, Performance Marketing
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Job Description
Creative Producer leading performance-marketing creatives for a SaaS company focused on online IQ tests and brain-training tools. Developing, producing, testing, and scaling high-performing creatives across digital platforms.
Responsibilities:
- Develop and execute creative strategy for performance marketing across Meta, TikTok, YouTube, Google UAC, and other paid acquisition channels.
- Generate strong ad concepts, hooks, angles, and hypotheses aimed at improving CTR, CVR, CAC, ROAS, and LTV.
- Own the full creative production process — from idea generation and scripting to briefing, production, testing, and iteration.
- Collaborate closely with designers, motion designers, video editors, media buyers, product, and analytics teams.
- Build and manage a structured creative testing system to identify winning concepts and scale top-performing creatives.
- Analyze creative performance data and translate insights into clear next steps for production.
- Monitor competitor activity, creative trends, TikTok culture, UGC formats, and emerging performance-marketing patterns.
- Work with external agencies, creators, and production partners when needed.
- Define and maintain creative quality standards, design systems, and brand consistency across campaigns.
- Mentor and guide creative team members while setting a high bar for execution and performance.
Requirements:
- Proven experience as a Creative Producer in a B2C digital product, SaaS, subscription, mobile app, or performance-marketing environment.
- Strong understanding of performance marketing metrics, including ROAS, CAC, LTV, CTR, and CVR.
- Hands-on experience creating and scaling ad creatives across video, static banners, UGC, short-form content, and social-first formats.
- Ability to move quickly from idea to testable creative while maintaining high quality.
- Strong creative judgment combined with a business-driven, data-informed mindset.
- Experience managing creative teams, freelancers, agencies, or production studios.
- Ability to analyze performance data and use insights to improve future creatives.
- Strong understanding of visual consistency, brand systems, and design standards.
- Leadership skills to mentor designers and production specialists.
- Professional English proficiency, written and spoken, at B2 level or higher.
Benefits:
- Impact at Scale
- Ownership and Autonomy
- Fast-Growth Environment
- Remote-First Flexibility
- Performance-Driven Culture
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