Senior Paid Social Specialist
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Senior Paid Social Specialist optimizing Meta, TikTok, and Pinterest campaigns. Driving profitable growth for P1 Commerce’s eCommerce clients through data-led paid media execution.
Responsibilities:
- Build, launch, manage, and optimize paid social campaigns, primarily across Meta Ads, with additional execution across TikTok and Pinterest
- Manage campaign structures, audiences, budgets, bidding strategies, placements, and conversion objectives
- Monitor campaign performance and identify opportunities to improve efficiency, scale spend, and drive profitable growth
- Analyze ROAS, CPA, CAC, CTR, CPM, conversion rates, and revenue
- Conduct ongoing testing across audiences, creative formats, messaging, placements, and campaign structures
- Identify underperforming campaigns and implement data-driven optimization strategies
- Collaborate with Growth Strategists to translate client growth objectives into paid social execution
- Monitor budget pacing and ensure advertising spend is allocated effectively
- Evaluate creative performance and communicate insights and recommendations to internal teams
- Maintain accurate campaign documentation, performance tracking, and reporting
- Stay current with platform updates, advertising policies, and paid social best practices
Requirements:
- 5+ years of hands-on paid social advertising experience, preferably managing campaigns for eCommerce or DTC brands
- Advanced, hands-on experience with Meta Ads Manager
- Experience managing six-figure monthly advertising budgets
- Strong understanding of campaign architecture, audience segmentation, retargeting, prospecting, bidding strategies, and budget allocation
- Proven ability to analyze campaign performance and make optimization decisions based on data
- Strong understanding of eCommerce performance metrics, including ROAS, CPA, CAC, and revenue attribution
- Experience managing multiple campaigns or client accounts simultaneously
- Ability to work independently, prioritize effectively, and take ownership of campaign execution
- Strong communication skills and ability to collaborate with Growth Strategists
- Advanced English proficiency (C1 or C2), written and spoken
- Availability to work with meaningful overlap with U.S. business hours
- Working experience managing campaigns on TikTok Ads and Pinterest Ads (preferred)
- Experience working with established or high-growth eCommerce brands (preferred)
- Familiarity with Shopify and eCommerce analytics environments (preferred)
- Understanding of full-funnel marketing strategies and the relationship between paid media, customer acquisition, and profitability (preferred)
- Experience with attribution, conversion tracking, and performance measurement tools (preferred)
- Experience working in a performance marketing agency environment (preferred)
Benefits:
- Remote work
- Remote-first work environment
- Weekly jobs newsletter (automatically added upon application)
- AI assistant call after application submission
Similar Jobs
Performance Marketer, Home Services
Performance Marketer просуває Home Improvement-продукти через платні рекламні канали. Unicorn Pro розвиває performance marketing агенцію для ринку США та Tier 1.
Growth & Performance Marketing Manager
Growth manager driving multilingual paid media and lead generation for U.S. immigration law firms. Optimizing Meta, Google, TikTok, tracking, and traditional advertising campaigns.
Paid Ads Specialist
Paid Ads Specialist managing Google, Meta, and Amazon advertising for Canadian healthcare company Foundation Health. Building, testing, optimizing, and reporting on compliant healthcare campaigns.
Talent Operations Associate, Campaign Manager
Talent Operations Associate managing creator rosters and influencer campaigns for Coconut, a remote talent agency connecting businesses with virtual professionals. Coordinating creators, brand campaigns, and talent operations.
Performance Marketing Manager – Finance
Performance Marketing Manager scaling paid search, video, and display acquisition for a U.S. personal finance platform. Optimizing funnels, analytics, creative, and AI-enabled campaigns.
PPC Specialist
PPC Specialist managing Google, Microsoft, Meta, and LinkedIn campaigns for Mannix Marketing, a digital marketing agency. Optimizing client performance through testing, tracking, and reporting.
Performance Marketing Manager
Performance Marketing Manager owning Google acquisition, tracking, attribution, and LTV/CAC economics. Driving scalable growth for Moniepoint’s payments, banking, credit, and business management products.
Performance Marketing Specialist
Performance Marketing Specialist managing Meta campaigns for Clients Blackbox, a financial advisor performance marketing agency. Owning client strategy, appointment-generation campaigns, tracking, and performance optimization.
Freelance Campaign Manager, Influencer Marketing, CPG – Second European Language Essential
Campaign Manager at Kyra, an enterprise influencer marketing platform for global consumer brands. Managing high-volume creator campaigns, budgets, client relationships and performance optimisation across Europe.
Senior Paid Media Strategist
Senior Paid Media Strategist owning Meta advertising, direct-response creative, and funnel performance for a financial-advisor marketing agency. Managing client accounts, testing campaigns, and driving qualified appointments.
Senior Paid Social Manager
Senior Paid Social Manager owning Meta advertising, direct-response creative, and funnel performance for financial advisors. Managing client accounts and appointment-generation campaigns at Clients Blackbox.
Senior Performance Marketing Manager
Senior performance marketer owning Meta advertising, copy, creative testing, and funnels for Clients Blackbox. Driving qualified appointments and client retention for Registered Investment Advisors.
Demand Generation Specialist
Demand Generation Specialist managing Meta campaigns for a performance marketing agency serving financial advisors. Owning client strategy, tracking, appointment generation, and campaign performance.
Freelance Senior Paid Ads Specialist, LinkedIn & Meta
Freelance Paid Ads Specialist running LinkedIn and Meta campaigns for Zimmer Consulting’s DACH B2B lead-generation systems. Optimizing targeting, budgets, creative, tracking, and performance.
Associate Director, Paid Search
Associate Director leading SEM strategy, campaign optimization, and paid search teams for OuterBox’s digital health and e-commerce clients. Driving traffic, conversions, and ROI.
Associate Director, Paid Search
Associate Director leading SEM strategy, teams, and campaign optimization for OuterBox’s digital health and e-commerce clients. Driving traffic, conversions, and ROI.
Paid Media Specialist
Paid Media Specialist managing multi-channel advertising campaigns for automotive dealerships. Optimizing 50+ accounts, reporting performance, and leading monthly dealer reviews.
Demand Generation Specialist
Demand Generation Specialist driving B2B pipeline for Tessitura’s CRM and commerce platform for arts and cultural organizations. Executing email, paid media, ABM, and analytics programs.
Google Ads Manager – AI-First Performance Marketing
Senior Google Ads Manager für AI-first Performance Marketing bei E-Commerce-Agentur. Steuerung und Skalierung profitabler Kampagnen für Wachstumskunden im vollständig remote arbeitenden Team.
Global Director, Demand Generation
Global demand generation leader driving acquisition, website conversion and marketing-sourced pipeline. Leading AI-enabled growth across Teletrac Navman’s connected mobility platform and regional markets.