Performance Marketing Manager – Finance
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Job Description
Performance Marketing Manager scaling paid search, video, and display acquisition for a U.S. personal finance platform. Optimizing funnels, analytics, creative, and AI-enabled campaigns.
Responsibilities:
- Own paid media strategy, execution, and performance across multiple business verticals
- Develop and manage campaign structures across SEM, YouTube, Display, OpenAI, and other emerging advertising platforms
- Define campaign objectives, bidding strategies, audience targeting, budgets, and conversion events
- Manage campaigns end-to-end, including setup, quality assurance, budget pacing, troubleshooting, testing, and optimization
- Leverage AI tools to accelerate creative development, generate data insights, build landing pages, and improve marketing efficiency
- Analyze CTR, CVR, revenue, CAC, CPA, ROAS, funnel performance, and lead quality
- Identify tracking, attribution, and conversion issues and make data-driven budget allocation decisions
- Develop recurring performance reports and communicate results, insights, and business impact to leadership
- Partner with Data and Engineering teams to improve measurement and conversion events and resolve platform/backend discrepancies
- Lead creative strategy, develop creative briefs, and establish creative testing roadmaps
- Evaluate landing pages, conversion funnels, and customer acquisition journeys
- Manage relationships with advertising platform representatives and monitor competitor strategies, creatives, offers, and funnels
- Collaborate with cross-functional stakeholders to align marketing initiatives with business objectives
- Potentially help build and lead a local performance marketing team
Requirements:
- Must be based in Taiwan
- Must be available to work US Eastern Time hours
- English level: B2 or higher (advanced English)
- 5+ years of experience managing and optimizing paid search campaigns, preferably focused on lead generation
- Proven experience scaling significant advertising budgets while maintaining or improving CAC, CPA, ROAS, and revenue performance
- Hands-on experience building paid media strategies from scratch, including campaign structures, testing, measurement, creative development, and optimization
- Strong understanding of performance marketing metrics, including lead generation, revenue, ROAS, CPA, CAC, and conversion funnels
- Practical experience using AI tools such as ChatGPT, Claude, and Gemini
- Experience with video advertising platforms and formats, including YouTube, short-form video, and emerging advertising opportunities
- Strong analytical skills, including funnel analysis, attribution, conversion tracking, performance troubleshooting, and backend data analysis
- Experience developing creative briefs and providing actionable feedback to creative teams
- Strong project management skills, with the ability to manage multiple campaigns and business verticals simultaneously
- Excellent communication skills and ability to present performance insights and business results to non-technical stakeholders
- Bachelor's degree in Marketing, Business, or a related field, or equivalent professional experience
Benefits:
- 100% Remote Work
- Highly Competitive USD Pay
- Paid Time Off
- Work with Autonomy
- Work with Top American Companies
- Engagement activities
- Work-life balance support
- Access to a diverse, global network of 600+ professionals in 25+ countries
- Collaboration with senior, seasoned professionals
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