Paid Ads Specialist
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Job Description
Paid Ads Specialist owning Google Ads, Microsoft Advertising, and Meta retargeting for a custom manufacturing company. Optimizing lead quality, budgets, tracking, and cost per lead.
Responsibilities:
- Own Google Ads strategy and day-to-day campaign execution, including account structure, keywords, bidding, ad copy, audiences, and negative keywords
- Build, launch, and restructure campaigns based on historical performance and identified opportunities
- Conduct search term reviews, refine match types and bidding strategies, and test advertising creative and offers
- Stay current with Google Ads automation, Smart Bidding, and AI-driven advertising features
- Identify and implement opportunities to improve campaign efficiency and conversion rates
- Manage monthly advertising budgets and allocate spend across campaigns based on performance
- Monitor budget pacing and shift investments toward campaigns generating stronger results
- Optimize campaigns to reduce cost per lead while maintaining or improving lead quality
- Use CRM and offline conversion data to evaluate leads that convert into quotes and orders
- Track campaign performance against lead generation and conversion objectives
- Collaborate with internal teams to maintain accurate conversion tracking across GA4, Google Tag Manager, offline conversion imports, and call tracking
- Identify tracking discrepancies and recommend improvements
- Analyze advertising performance using spreadsheets and reporting tools such as Looker Studio
- Translate campaign results into actionable recommendations for leadership
- Manage and expand Microsoft Advertising campaigns alongside Google Ads
- Oversee Meta retargeting campaigns to support lead generation
- Participate in SEO and email marketing discussions to identify cross-channel opportunities
- Collaborate with internal teams to align paid advertising initiatives with broader marketing objectives
- Work with the existing agency during the transition to understand account history, campaign structure, and performance
- Assume full ownership of the paid advertising program following the transition
- Monitor and report on campaign KPIs, performance trends, and optimization opportunities
- Proactively communicate findings, recommendations, and campaign updates to leadership and internal teams
- Submit an application form and record a video showcasing relevant skill sets
Requirements:
- 5+ years of hands-on experience managing paid advertising campaigns, with Google Ads as the primary platform
- Proven experience independently owning paid search strategy and execution
- Demonstrated success managing lead-generation campaigns focused on form submissions, quote requests, or phone calls
- Track record of improving cost per lead, lead quality, and conversion performance
- Experience managing substantial monthly advertising budgets and reallocating spend based on results
- Experience managing Microsoft Advertising and Meta retargeting campaigns
- Experience with conversion tracking, offline conversion imports, and CRM-based lead attribution
- Advanced proficiency in Google Ads, including campaign structure, keyword strategy, match types, negative keywords, Smart Bidding, Performance Max, responsive search ads, and remarketing
- Strong ability to optimize paid campaigns based on lead quality, conversion rates, and cost per lead
- Proficiency in managing advertising budgets, monitoring spend pacing, and adjusting allocations based on performance
- Strong working knowledge of GA4, Google Tag Manager, enhanced conversions, offline conversion imports, and call tracking
- Ability to analyze advertising performance using spreadsheets and reporting platforms such as Looker Studio
- Ability to interpret CRM conversion data and use downstream sales outcomes to guide advertising optimization
- Knowledge of Microsoft Advertising and Meta Ads retargeting strategies
- Strong analytical and problem-solving skills
- Ability to independently develop strategies, execute campaigns, and take ownership of results
- Ability to present technical advertising findings and recommendations to non-specialist stakeholders
- English resume in PDF format required
- Availability to work 9:00 AM–5:00 PM EST
- B2B, made-to-order, or quote-based sales cycle experience preferred
- Experience with Pipedrive or similar CRM systems is a plus
- Agency-to-in-house paid advertising transition experience preferred
- Google Ads or Microsoft Advertising certifications are a plus
- Familiarity with SEO, email marketing, Claude, or ChatGPT is a plus
Benefits:
- Fully remote work from home
- Work during U.S. business hours aligned with the client’s time zone
- Autonomy to shape campaign strategy and optimize advertising investments
- Opportunity to directly influence lead generation performance
- Work closely with company leadership
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