Growth & Performance Marketing Manager
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Job Description
Growth manager driving multilingual paid media and lead generation for U.S. immigration law firms. Optimizing Meta, Google, TikTok, tracking, and traditional advertising campaigns.
Responsibilities:
- Lead hands-on paid media and growth efforts for C.R. Wannamaker Immigration Law, Carmona Defense Group, and Wannamaker Crimmigration
- Develop brand-specific strategies and directly execute campaigns across Meta, Google Search, Google Local Services Ads, TikTok, and relevant traditional media
- Generate qualified leads that convert to consultations and signed clients using attribution, testing, and rapid optimization
- Develop paid media and growth plans for each brand, allocating investments across channels, markets, languages, and offices
- Build and optimize Meta Ads campaigns, including setup, budgets, creative tests, reporting, and ongoing improvements
- Manage Google Search and eligible Google Local Services Ads campaigns; test TikTok and other paid social channels when appropriate
- Work with radio and TV partners to assess markets, negotiate media buys, coordinate schedules and creative, and measure results
- Partner with Creative to write briefs, test messages and formats, and improve paid advertising based on results
- Verify landing pages, lead forms, call tracking, campaign measurement, and HubSpot attribution
- Coordinate with sales counterparts to understand lead quality, response, appointment attendance, and conversion barriers
- Report spending, qualified leads, consultations, signed contracts, and acquisition costs by brand and channel; adjust campaigns accordingly
- Coordinate with the Marketing Director, attorneys, and office leaders to ensure campaigns accurately represent available legal services
- Manage agencies or freelancers while retaining direct accountability for campaign execution and results
- Help plan and develop a future Growth team
- Within the first 90 days, audit campaigns and tracking, establish brand baselines, improve priority campaigns, evaluate LSA and broadcast opportunities, and create a creative-testing and future hiring plan
Requirements:
- Professional fluency in English and Spanish, including evaluating campaign messages in both languages
- Prior marketing or growth experience at a law firm
- Experience marketing to U.S. Hispanic consumers
- Proven hands-on experience building and optimizing Meta and Google Search campaigns, not solely supervising agencies
- Experience managing significant paid media budgets and making decisions using lead and conversion performance data
- Familiarity with Google Local Services Ads requirements, or demonstrated ability to learn them quickly
- Working knowledge of HubSpot or comparable CRM, conversion and call tracking, and landing-page performance
- Strong analytical, communication, creative-feedback, and problem-solving skills, with sound judgment around legal marketing and sensitive prospective-client data
- Experience negotiating and measuring local radio and television advertising
- Experience leading agencies, freelancers, or emerging marketing teams
Benefits:
- Great Place To Work certification/recognition
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