Paid Ads Specialist
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Job Description
Paid Ads Specialist managing Google, Meta, and Amazon advertising for Canadian healthcare company Foundation Health. Building, testing, optimizing, and reporting on compliant healthcare campaigns.
Responsibilities:
- Run Foundation Health's advertising on Google Ads, Meta and Amazon
- Build campaigns, ad sets, keyword lists, audiences and negative keyword lists
- Write ad copy and brief the designer on creative needs
- Run A/B tests on copy, creative and landing pages
- Monitor spend and performance and flag problems early
- Make account decisions about budgets, bidding, targeting, and what to pause or scale
- Build, test and optimize campaigns across Google, Meta and Amazon
- Check AI-written copy and reports for accuracy and healthcare advertising policy compliance
- Send a short report after each piece of work
- Prepare a monthly summary with clear next steps
- Tie changes to cost per lead, ROAS or another agreed goal
- Find the cause of problems before changing accounts
Requirements:
- 3+ years running paid campaigns, with real experience on Meta, Google and Amazon
- Experience with Google Search and Performance Max
- Experience with Meta lead or sales campaigns
- Amazon Sponsored Products and Sponsored Brands experience
- Strong with Google Analytics 4, conversion tracking and UTM tagging
- Comfortable with budgets, ROAS and cost per lead
- Honest reporting and ability to flag problems early
- Clear written English
- Experience with healthcare, clinic or wellness advertising and its policy limits is an asset
- Looker Studio or similar reporting is an asset
- Ecommerce and WooCommerce experience is an asset
- Keen to use AI tools every day, with judgment to check their output before acting on it
- Must comply with Google and Meta healthcare advertising policies
- Must obtain partner or manager access to ad accounts rather than personal logins
- Must obtain approval before changing campaign budgets above the agreed limit
Benefits:
- Flexible, work-from-home, on-call work that you accept when you have capacity
- Direct access to marketing leads and clear written briefs
- Paid monthly
- Paid account audit exercise as part of the hiring process
- Opportunity to work on a growing healthcare brand
- Bank transfer or online payment service for payment
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