Creative Specialist, Marketing and Proposals
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Creative Specialist creating marketing content, graphics, and proposal materials for Geographic Technologies Group, a government GIS solutions provider. Translating technical geospatial concepts into compelling campaigns and polished submissions.
Responsibilities:
- Write clear, persuasive copy for proposals, website pages, case studies, email campaigns, social posts, brochures and trade-show materials
- Translate technical GIS concepts into plain language for non-technical buyers while preserving accuracy for technical readers
- Maintain consistent messaging, voice and product naming across channels, including correct GTG trademark usage
- Develop visual concepts for campaigns, products and service offerings
- Design print and digital collateral including one-pagers, brochures, infographics, ads, social graphics, booth displays and presentation templates
- Use Claude Design to mock up, iterate on and refine layouts, landing pages, posters and campaign visuals
- Apply and protect GTG brand standards
- Work with GIS consultants to turn project data into visuals explaining results to clients and prospects
- Design custom proposal graphics that communicate win themes and technical approaches
- Format and lay out proposal drafts in Word and PowerPoint according to templates and client requirements
- Create layout options for high-priority pursuits
- Build shortlist and interview presentations in PowerPoint
- Deliver graphics and layout changes within hours during final submission weeks
- Maintain the proposal graphics library and templates
- Partner with business development on lead generation, prospect research and pursuit strategy
- Prepare sales enablement materials including pitch decks, capability statements, competitive comparisons and RFP response content
- Support conferences, webinars and client demos, including follow-up campaigns
- Track campaign performance and lead conversion in the CRM and report results to marketing and sales leadership
- Maintain the website, social channels and marketing content calendar
- Coordinate with outside vendors, printers and event organizers
- Monitor local government technology and GIS market trends
- Produce first-year outcomes including refreshed collateral and map-driven case studies, sales enablement materials, measurable lead growth, consistent GTG voice, polished on-time proposal submissions, and an organized proposal graphics library
Requirements:
- Bachelor's degree in marketing, communications, geography, GIS, graphic design or a related field, or equivalent experience
- 3+ years of professional marketing and proposal experience, including at least 1 year supporting commercial or B2B/B2G sales
- At least 2 years designing proposals, statements of qualifications or other long, deadline-driven documents, preferably for government buyers
- Advanced Microsoft Word skills (styles, templates, section breaks, tables, captions) and strong PowerPoint skills
- A portfolio that includes at least one proposal or other long-form document, not only marketing pieces
- A record of fast, accurate work under fixed deadlines
- Strong graphic design skills and proficiency with Adobe Creative Cloud (InDesign, Illustrator, Photoshop)
- Experience using Claude Design, or comparable AI-assisted design tools, to produce and iterate on marketing visuals
- Excellent copywriting and editing skills, with writing samples across at least two formats
- Ability to manage several projects at once and hit deadlines tied to RFPs, events and campaigns
- Preferred: Experience marketing to local governments, utilities or public safety agencies, including familiarity with public procurement and RFP processes
- Preferred: Experience with ArcGIS StoryMaps, ArcGIS Dashboards or Experience Builder
- Preferred: Familiarity with CRM and marketing automation platforms such as HubSpot or Salesforce
- Preferred: Basic website management skills (WordPress or a similar CMS) and an understanding of SEO
- Preferred: Experience with video editing or motion graphics for social and event content
- Preferred: Skill using AI tools such as Claude to speed up research, drafting and content production while keeping quality high
Benefits:
- Simple IRA Matching
- Competitive salary
- Health insurance
- Paid time off
Similar Jobs
Marketing Specialist
Marketing Specialist driving Meta and Google acquisition for a website compliance and consent platform. Optimizing scans, subscriptions, funnel conversion, and partner marketing.
Media Buyer, Podcast – Temporary
Temporary Media Buyer executing podcast advertising campaigns for Oxford Road, the world’s largest podcast advertising agency. Planning, negotiating, optimizing, and reporting on client media campaigns.
Senior Customer Marketing Manager
Senior Customer Marketing Manager building customer advocacy and storytelling programs. Supporting retention, expansion, and customer proof for Panopto’s video learning platform.
Account Based Marketing Manager
ABM Manager helping Tines, an intelligent workflow company, engage and grow strategic enterprise accounts. Building measurable campaigns with sales and cross-functional marketing teams.
Marketing Intern
Marketing Intern supporting campaign analysis, lead handoffs, vendor coordination, and trade-show logistics. Merit Medical manufactures disposable medical devices for global healthcare providers.
Retention Strategist, Lifecycle Marketing
Retention Strategist managing email, SMS, and lifecycle programs for ecommerce brands. Driving retention, engagement, and measurable bottom-line growth through data-led strategy and optimization.
Field Marketing Manager
EMEA Field Marketing Manager leading regional campaigns for Hack The Box, a cyber readiness platform. Driving enterprise demand, account engagement, pipeline, and revenue across Europe.
Director of Field Marketing
Director of Field Marketing driving regional demand for Quandri’s AI-powered insurance software. Building scalable field programs, managing events and budgets, and growing a regional marketing team.
Patient Marketing Lead – Movement Disorders
Patient Marketing Lead shaping ulixacaltamide strategy for Praxis Precision Medicines, a CNS biopharmaceutical company. Translating patient insights into regulated campaigns and experiences for essential tremor.
Patient Marketing Manager – Epilepsy
Patient Marketing Manager advancing relutrigine patient strategy and launch programs. Praxis develops genetic-insight-based therapies for central nervous system disorders.
Field Marketing Manager
Field marketing manager driving U.S. demand generation, ABM programs, and events for Hyland’s enterprise content platform. Partnering with sales and marketing teams to accelerate pipeline and revenue.
Partner Marketing Manager – Global Accounts
Partner marketing manager driving joint campaigns with global customers and OEM partners. Building co-marketing programs for Axelera AI’s AI inference silicon and partner ecosystem.
Senior Marketing Coordinator
Senior Marketing Coordinator developing proposals, SOQs, and marketing content for Ardurra’s architecture, engineering, and environmental consulting business. Supporting Rocky Mountain Region pursuits remotely.
Salesforce Marketing Cloud Analyst
Analista Salesforce Marketing Cloud criando automações e jornadas multicanais. Contribuição para soluções digitais de uma empresa global de digitalização industrial e descarbonização.
Director, Integrated Marketing
Director of Integrated Marketing unifying campaigns, thought leadership, digital activation, and sales enablement for Precision AQ. Driving measurable growth across healthcare and life sciences markets.
Marketing Specialist
Marketing Specialist driving social, community, partnership, and campaign initiatives for Orderly’s decentralized trading platform. Building Web3 collaborations and optimizing marketing performance across global channels.
Marketing Lead
Marketing Lead growing Spark Finance's DeFi and onchain capital-markets ecosystem. Owning content, PR, KOL, partnership, distribution, and event marketing.
Senior Integrated Marketing Specialist
Senior Integrated Marketing Specialist planning integrated campaigns for Integra’s turnkey data center infrastructure solutions. Managing content, stakeholders, creative assets, measurement, and events.
Senior Integrated Marketing Specialist
Senior marketing specialist planning integrated campaigns for Integra, a turnkey mission-critical data center infrastructure provider. Creating content, managing projects, and measuring campaign performance.
Senior Integrated Marketing Specialist
Senior Integrated Marketing Specialist planning integrated campaigns for Integra, a turnkey data center infrastructure provider. Managing content, projects, stakeholders, creative assets, and measurement.