Marketing Specialist
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Job Description
Marketing Specialist driving Meta and Google acquisition for a website compliance and consent platform. Optimizing scans, subscriptions, funnel conversion, and partner marketing.
Responsibilities:
- Plan, build, launch, and manage paid acquisition campaigns in Meta and/or Google
- Own budgets, audiences, bidding, and testing calendars
- Manage Meta Business and/or Google Ads accounts, including users, pixels, conversion events, domains, billing, and policy issues
- Write ad copy and create static, carousel, and short-video creative
- Use AI tools and the brand design system to produce ad variations
- Track cost per scan, cost per signup, customer acquisition cost, and return on ad spend
- Report performance weekly in plain language, cut losing campaigns, and scale winning campaigns
- Improve landing pages, offer pages, and funnel conversion with engineering
- Collaborate with sales on GoHighLevel follow-up sequences
- Support LinkedIn, blog, email, organic, brand, and partner marketing
- Keep partner materials current and maintain approved brand voice and terminology
- Use AI daily for research, drafting, ad variations, and analysis
- Attend the 10:00 AM ET, 15-minute team standup
Requirements:
- At least 3 years of personally building and managing paid campaigns in Meta Ads Manager and/or Google Ads with real budgets
- Ability to explain campaign performance from the first click through the sale
- Experience independently managing a Meta Business account and/or Google Ads account
- Strong conversion and results-dashboard orientation
- Technical comfort with pixels, conversion APIs, UTMs, GA4, landing page builders, and CRM automations
- Existing use of AI tools in professional work
- Self-starter able to work in a macro-management environment
- Fluent English at C1 to C2 level, especially written
- Strong copywriting ability for business-owner audiences
- Attention to brand presentation and voice
- Willingness to attend the 10:00 AM ET daily standup
- Nice to have, not required: experience in both Meta and Google; hands-on CRM experience; GoHighLevel; LinkedIn Ads; Google Tag Manager; server-side conversion tracking; short-form video editing; B2B, SaaS, professional services, agency, or healthcare marketing; affiliate or partner programs; US and Latin America remote-team experience
Benefits:
- 100% remote from anywhere in Latin America
- Room to grow with the company
- Direct work with the founder
- Lean, collaborative remote team
- Use of AI tools and brand design system
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