Account Based Marketing Manager
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Job Description
ABM Manager helping Tines, an intelligent workflow company, engage and grow strategic enterprise accounts. Building measurable campaigns with sales and cross-functional marketing teams.
Responsibilities:
- Build and execute tailored 1:1 and 1:few ABM programs through paid media, email, landing pages, direct mail, and sales outreach
- Develop repeatable approaches that extend successful programs to broader account segments
- Partner with account executives and sales development teams on target accounts, buying groups, shared goals, and follow-up
- Use account research, engagement data, and intent signals to identify priorities and coordinate marketing with account plans
- Partner with product marketing, content, and creative teams to create messaging and assets
- Work with field and partner marketing to develop executive briefings, roundtables, and targeted events
- Manage regional campaign budgets, timelines, and cross-functional deliverables
- Work with revenue operations to activate account segments, coordinate campaigns, and maintain reliable tracking
- Establish reporting on buying-group engagement, qualified pipeline, opportunity progression, and revenue impact
- Share results and recommendations, test new approaches, and document reusable ABM playbooks
Requirements:
- Five or more years in B2B technology marketing, including at least two years building and executing ABM programs
- Experience generating quality pipeline, accelerating opportunities, or supporting customer growth through ABM programs
- Understanding of enterprise buying cycles and how to engage multiple stakeholders within an account
- Experience working closely with sales teams to turn account priorities into coordinated marketing activity
- Ability to develop account-based plans and execute hands-on campaigns
- Ability to adapt messaging and channel choices to different industries, personas, and buying-process stages
- Ability to interpret account and campaign data and distinguish engagement from meaningful business outcomes
- Ability to communicate results and measurement limitations clearly
- Experience using CRM, marketing automation, and ABM or intent platforms
- Clear communication, strong project management, creativity, attention to detail, and willingness to test, learn, and adapt
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