Creative Strategist
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Job Description
Creative Strategist for e-commerce skincare brand creating and optimizing video content for digital ads. Analyzing performance metrics and driving brand growth through creativity and data insights.
Responsibilities:
- Trouver des concepts créatifs & idées de formats
- Développer des angles marketing puissants
- Définir les avatars / personas et leur douleur/désir
- Écrire des scripts UGC & briefs créas
- Analyser les performances (hook rate, CTR, CVR…)
- Identifier ce qui marche / ce qui ne marche pas
- S’inspirer du marché & benchmarks (TikTok/Meta/Amazon/Reddit…)
- Transformer la data en concepts gagnants
Requirements:
- Solide compréhension du consommateur, de la psychologie d’achat et des mécanismes de conversion
- Maîtrise des codes TikTok & Meta (paid + UGC)
- Capacité à analyser les performances créatives (KPI) et en tirer des insights actionnables
- Compétences en structuration d’angles, storytelling et rédaction de scripts
- Expérience e-commerce, idéalement dans la beauté / skincare
- Esprit analytique et créatif
Benefits:
- Participation à la croissance d’une marque en forte expansion
- Budgets publicitaires conséquents et environnement data-driven
- Accès à nos tableaux de bord, process et données de performance
- Collaboration directe avec une équipe créative complète (UGC, montage, direction artistique)
- Liberté de proposition et réelle autonomie dans les décisions créatives
- Rémunération compétitive, avec bonus possibles selon résultats
- Opportunité d’évoluer vers un rôle stratégique long terme
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