Senior Creative Strategist
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Job Description
Sr. Creative Strategist at Chief Detective specializing in performance marketing to scale creative for brands. Partner with various stakeholders to enhance ad performance and integrate strategic insights.
Responsibilities:
- Translate seasonal brand priorities and product focus areas into a strategic, full-funnel ad roadmap that aligns creative with business objectives
- Analyze paid media performance to identify winning and losing creative patterns, distill the visual and messaging themes driving scale, and convert insights into clear, actionable recommendations for the client
- Lead client-facing strategy by developing clear, compelling decks and presenting performance insights, creative frameworks, and testing roadmaps with authority
- Optimize client workflows to ensure alignment, efficiency, and strong adoption of strategic recommendations
- Apply performance insights to develop forward-looking creative strategies and content roadmaps
- Concept new ad ideas, formats, and visual directions that drive creative diversification, expand reach, and unlock incremental growth
- Create a roadmap of content needs to feed your creative strategy, and partner with your client contacts to get buy in and timely delivery
- Continuously monitor trends, formats, and messaging shifts to inform innovative, performance-driven creative strategies
- Partner with Growth to design structured creative tests—defining hypotheses, success metrics, and learning agendas that inform future concept development
- Identify and cast the right UGC talent and develop clear, strategic briefs outlining messaging priorities, hooks, and content requirements
- Drive follow-through on creative strategies, ensuring visibility into performance, learnings, and iterative next steps while demonstrating return on content
- Act as the connective tissue between Growth, Production, and Client teams—translating data into executable creative direction
- Apply creative learnings across Meta, TikTok, Google, and CTV, developing fluency in platform best practices and emerging trends
Requirements:
- A minimum of 3–5 years of experience in performance marketing, creative strategy, public relations, marketing or related role
- Impeccable attention to detail with strong follow through and execution; flawless grammar and spelling
- Positive attitude, collaborative and hard working
- Strong analytical skills with the ability to translate data into insights and recommendations
- A curious, performance-driven mindset—hungry for wins, driven by growth
- An eye for design and storytelling, with a pulse on creative trends in fashion and beauty
- Strong written communication and briefing skills—able to clearly state test objectives and give direction to creative partners
- Organized and proactive, with experience managing trackers and ensuring deliverables move on schedule
- Eager to learn channel best practices across Meta, TikTok, YouTube, Google, and CTV
Benefits:
- A comprehensive benefits package that includes group medical, dental, and vision coverage
- Short and long-term disability
- Life insurance
- 401(k) eligibility after one year of service with matching contributions
- Paid time off
- Sick leave
- Employee Assistance Program
- Competitive salary
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