Creative Strategist – Performance Marketing for Dog Insurance
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Job Description
Creative Strategist in Performance Marketing for a pet insurance company focusing on data-driven marketing. Seeking someone to develop existing systems and processes for ad creation and creative output.
Responsibilities:
- You analyze ad performance data and derive new creative ideas from it
- You identify winning angles, hooks, and messaging approaches — and scale them systematically
- You manage and optimize our existing AI-powered workflows for ad creation, voiceover scripts, and creative production
- You work with tools such as Meta Ads Manager, HubSpot, Airtable and AI systems — and are comfortable with technical setups
- You contribute your own ideas for how we can make processes even more efficient
- You brief and manage external creators for UGC and video content
- Ideally, you also shoot creatives yourself
- You ensure our creative output remains consistently high: new formats, new angles, new tests
Requirements:
- Experience in performance marketing (Meta Ads)
- Data literacy: you can translate numbers into creative decisions
- Technical affinity: you’re not afraid of automation tools, AI workflows or API integrations
- Creative eye: you recognize strong hooks, compelling visuals and convincing storylines
- Ability to work independently: remote-first means trust — and initiative
- You own a dog yourself — and understand why pet insurance is an emotional topic
- Ideally, experience with UGC production or your own content creation (video, Reels, TikTok)
- Experience with AI tools for content creation (e.g. ChatGPT, Veo, ElevenLabs)
Benefits:
- AI expertise that 99% don’t have: prompt engineering, automated content pipelines, AI-assisted analyses and much more.
- Performance marketing at the cutting edge: Andromeda-optimized campaign management, CPMR-based funnel analysis, sequential-learning strategies.
- Real impact, not a corporate grind: 100% remote, flat hierarchies, real responsibility from day one.
- A team that’s passionate about the topic: veterinarians, veterinary students, true dog lovers — people who live the mission.
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