Creative Strategist
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Job Description
Creative Strategist leading paid social creative strategies for 8-10 clients in a growth marketing firm. Utilizing data insights and collaborating with teams to deliver impactful campaigns.
Responsibilities:
- Leads the paid social creative strategy for 8-10 clients
- Using data insights along with consumer and brand research to design high performing creative assets
- Collaborating closely with team members across internal departments and roles
- Maintaining client communications and sentiment
- Driven to iterate and ideate towards stated performance goals
- Develops rapport with client to build a foundation of open discussion, including understanding client product and goals, as well as explaining Power Digital processes
- Researches client brand, competitors, and industry trends, and effectively implements performance creative best practices by platform
- Continually audits account to identify winning ads, present data to client, and dictate hypotheses and test strategy via monthly roadmaps
- Writes strategic consumer-centric, direct response copy and messaging strategy
- Manages requests and output with production team using Asana
- Reviews video/image assets and provides clear and actionable feedback to editors
- Leads productive internal creative team syncs and brainstorms
- Works alongside client management team as client POC for all things creative strategy
- Understands scope of requested edits, reshoots, and other deliverables
- Pushes back on client on matters of timeline, scope, feedback, and direction to drive performance based on creative best practices
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Requirements:
- Proficiency with Meta Ads Manager, and/or similar performance data tools (TikTok, YouTube, Pinterest, etc)
- Technically skilled at pulling and using creative performance data to analyze trends, insights, and inform creative roadmaps
- Understanding of best practices for performance-driven creative & ability to apply these insights in work
- Ability to write effective ad copy, structure a script, and see through on the execution with corresponding visuals
- Ability to communicate and collaborate with clients, production, and post-production teams to deliver best possible creative output
- Ability to yield strong campaign results for clients through strategizing top performing creative
Benefits:
- Equal Opportunity Employer
- Diverse workforce
- Commitment to employee development
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