Head of Creative and Storytelling
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Job Description
Global Head of Creative & Storytelling at GE HealthCare Imaging, leading digital content and marketing strategies. Architecting compelling narratives and overseeing a creative team for impactful global campaigns.
Responsibilities:
- Build, lead, and scale an in‑house creative capability dedicated to GE HealthCare Imaging
- Oversee the ideation, creation, and delivery of Imaging content across global campaigns
- Define creative standards and ensure strong alignment with GE HealthCare brand guidelines
- Develop cohesive, compelling narratives that articulate GE HealthCare Imaging’s value
- Partner with global Imaging modality teams to ensure content supports strategic priorities
- Lead global digital content projects for GE HealthCare Imaging
- Monitor performance of Imaging assets across digital channels and provide actionable recommendations
- Build and manage performance dashboards, KPIs, and analytics frameworks to measure Imaging content effectiveness
Requirements:
- 15+ years of experience in creative content leadership roles
- Deep understanding of the full marketing mix and how collaborative teams can work across the matrix to deploy impactful campaigns
- Previous experience leading/building digital marketing capabilities
- Proven demonstration of delivering growth, results and campaigns with meaningful top line impact
- High strategic acumen – ability to turn business goals into impactful strategies
- Demonstrated leadership and associate development focus to build strong, high-performing and happy teams
- Excellent communication, storytelling and influencing skills
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- Paid time off
- 401(k) plan with employee and company contribution opportunities
- Life insurance
- Disability insurance
- Accident insurance
- Tuition reimbursement
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