Creative Strategist
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Job Description
Creative Strategist analyzing data, trends, and insights for a full-service creative agency. Supporting brand strategy development and driving creative direction through research.
Responsibilities:
- Research & Market Insights (First Touchpoint) Conduct deep-dive research into new clients, industries, and target audiences
- Analyze kickoff calls to understand brand goals, positioning, and direction
- Develop detailed audience profiles and identify key behavioral insights
- Perform competitor analysis to uncover opportunities and differentiators
- Track industry, cultural, and content trends to identify what’s working (and why)
- Identify patterns across markets, brands, and consumer behavior
- Strategy & Creative Support (Second Touchpoint) Translate raw research into clear, actionable strategic recommendations
- Support strategy directors with insights that guide brand and campaign development
- Revisit and refine past research to support evolving strategies
- Gradually contribute to creating client briefs and shaping creative direction
- Data Synthesis & Reporting Distill large volumes of data into concise summaries (e.g., top 5 insights)
- Pull and analyze performance data from platforms like Meta, Google, and TikTok
- Organize research into structured Google Docs with clear narratives
- Embed visual references (screenshots, examples) for context
- Leverage AI tools (e.g., Gemini) to enhance research and synthesis
- Workflow & Collaboration Manage research across 2–3 clients at different stages simultaneously
- Meet deadlines for deep dives while adapting to fast-turnaround needs
- Use ClickUp for task updates and Slack for daily communication
- Participate in regular check-ins to align direction and refine outputs
- Process Improvement & Ownership Build and improve internal research systems and workflows
- Develop SOPs for data gathering and insight delivery
- Bring fresh, “out-of-the-box” thinking to uncover unique insights
- Communicate proactively when support or direction is needed
Requirements:
- Strong Research Skills – You love digging into data, trends, and insights
- Analytical Thinker – Able to connect dots and extract meaningful patterns
- Excellent Communicator – Can simplify complex ideas into clear, concise insights
- Organized Multitasker – Able to manage multiple projects without losing clarity
- Agency Experience (Nice-to-have) – Bonus if you’ve worked in a marketing or creative agency
- Data Comfort – Familiar with analytics tools (Meta, Google Analytics is a plus)
- AI-Savvy – Comfortable using AI tools to enhance research and workflows
Benefits:
- 13th Month Bonus (Wild right?! 🤯)
- Permanent work-from-home / remote set-up
- Health insurance
- Dental insurance
- Mental health insurance
- Great starting salary
- Growth opportunity
- Performance-based raises
- Prizes and bonuses
- PTO & Flexibility
- Birthday & Anniversary Bonuses
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