Ad Creative Strategist – Static/Video
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Ad Creative Strategist developing video and static ad campaigns for Mammutmarsch events. Focus on performance-driven ads, testing, and scaling winning strategies.
Responsibilities:
- Develop new angles, hooks, storylines and formats (video-first, plus static)
- Audience-specific creative concepts
- Research well beyond our industry (Ads Library, swipe files, trends)
- Creative testing system: hypotheses → variants → tests → learnings → iteration
- Build a documented creative playbook
- Systematic refinement of functioning concepts
- Create video scripts & shot lists
- Clear briefs for creators, editors and designers
- UGC guidelines and performance-oriented production specifications
- Continuous production of new variants (hook, framing, visuals, pacing, length, CTA)
- Ensure a consistent test output
- Rapid adaptation of effective patterns
- Performance-driven creative decisions
- Analyze CTR, hold rate, CVR, CPA, etc.
- Translate performance signals into concrete creative next steps
- Scale winners and eliminate losers
Requirements:
- Proven performance-creative / direct response track record
- Experience with scaling paid social campaigns (Meta required; TikTok/YouTube/Google ideal)
- Strong understanding of video creative mechanics (hooks, pattern interrupts, pacing, retention, proof, offer, CTA)
- Hypothesis-driven, data-informed approach
- Comfortable reading KPIs such as CTR, hold rate, CVR, CPA
- High output and fast iteration cycles
- Ability to clearly brief and lead creators, editors, and designers
- Willingness to test entirely new approaches — including outside our industry
Benefits:
- A strong brand with an emotional product and a clear community
- Full ownership of paid creative strategy
- Direct impact on scaling and revenue
- Fast decision-making and testing speed
- Space for radical ideas and genuine creative excellence
Similar Jobs
Creative Strategist – Performance Marketing for Dog Insurance
Creative Strategist in Performance Marketing for a pet insurance company focusing on data-driven marketing. Seeking someone to develop existing systems and processes for ad creation and creative output.
Creative Strategist
Creative Strategist analyzing data, trends, and insights for a full-service creative agency. Supporting brand strategy development and driving creative direction through research.
Creative Lead
Creative Lead designing and driving strategy for Olo's Marketing team. Leading projects and mentoring designers while ensuring brand consistency and innovation.
Creative Lead
Creative Lead at WeTravel driving brand's visual identity and marketing materials. Collaborating with teams to elevate creative outputs across various platforms and initiatives.
Creative Strategist
Creative Strategist at Livewire developing innovative gaming marketing strategies and collaborating with sales to engage audiences. Requires 2-4 years of experience in strategy or creative disciplines.
Senior Creative Strategist
Sr. Creative Strategist at Chief Detective specializing in performance marketing to scale creative for brands. Partner with various stakeholders to enhance ad performance and integrate strategic insights.
Lead Creative Strategist, Paid Growth
Lead Creative Strategist architecting and scaling paid acquisition growth at Reading.com. Driving insights to creative execution for high-performing digital campaigns.
Senior Motion Designer / Creative Lead
Senior Motion Designer conceptualizing, designing, and animating creative content remotely for a multinational team. Leading projects and mentoring designers in a fast-paced environment.
Head of Creative and Storytelling
Global Head of Creative & Storytelling at GE HealthCare Imaging, leading digital content and marketing strategies. Architecting compelling narratives and overseeing a creative team for impactful global campaigns.
Creative Strategist
Creative Strategist overseeing the creation of pitches for Men in Blazers Media Network. Collaborating with internal teams to present innovative marketing strategies in soccer media.
Creative Strategist, Copywriter
Creative Strategist / Copywriter shaping and scaling paid social campaigns for eCommerce brands. Collaborating on creative concepts and leveraging data-driven insights to drive success.
Creative Strategist
Creative Strategist focused on launching and analyzing ad campaigns with creativity and data insights on social media. Collaborating with designers and editors to optimize campaign performance.
Creative Strategist
Creative Strategist developing performance-driven creative strategies at Lilo Social. Collaborating across teams to optimize client advertising efforts for direct-to-consumer brands.
Creative Strategist
Creative Strategist at Liaison International, leading creative strategy for enrollment marketing. Responsible for overseeing QA processes, presenting recommendations, and driving AI adoption.
Creative Strategist – Performance UGC, Paid Social
Performance Creative Strategist responsible for creating and managing high-volume ads on Meta, TikTok, and YouTube. Directing creators and optimizing ad performance using data analysis.
Marketplaces Creative Strategist
Own and execute conversion-driven creative strategy across Amazon marketplaces for Freebird, a high-growth DTC brand redefining shaving. Focused on converting customer engagement into measurable revenue through effective brand storytelling.
Senior Creative Strategist
Creative Strategist managing creative production process for video ads at BM Digital. Utilizing data and insights to develop strategies, scripts, and ensure visual storytelling for various platforms.
Junior Creative Strategist
Junior Creative Strategist at a leading YouTube agency, focusing on growth and brand content creation. Collaborate with industry experts to shape the future of media content.
Creative Strategist – Paid Social
Paid Creative Lead responsible for creative strategy and team management across acquisition channels at WarriorBabe. Ensuring high-quality, effective video advertisements and scalable production.
Performance Creative Strategist – Global
Performance Creative Strategist conceptualizing, producing, and iterating on performance-driven creative for paid media channels. Leading hands-on creative production and execution of cross-channel campaigns in hospitality.