CRO Specialist
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Job Description
CRO Specialist driving experimentation and front-end QA for Comfrt’s direct-to-consumer comfort and mental wellness brand. Launching tests, analyzing results, and optimizing ecommerce performance.
Responsibilities:
- Build and launch A/B and multivariate tests across web and mobile using testing platforms and CMS
- Define success metrics and measurement plans for each test
- Set up audience targeting and segmentation
- Monitor tests, validate sample size targets, and flag data issues
- Report test results, findings, and action plans to the CRO Manager
- Maintain the testing roadmap, track progress, and flag delays or blockers
- Coordinate with design, development, tech, retention, paid, and vendor teams
- Generate testing ideas from data findings, UX insights, and business priorities
- Document test post-mortems, learnings, and hypotheses
- Execute experiments in PrettyDamnQuick, Algolia, Fuego mobile app, and other vendor platforms
- Own front-end visual QA and validate implementations before production
- Identify bugs, broken flows, edge cases, and implementation issues
- Maintain and refresh ecommerce reporting dashboards in Looker Studio
- Monitor daily site health metrics, including core KPIs, add-to-cart rates, and checkout abandonment
- Flag dashboard anomalies and provide weekly testing KPI snapshots to the CRO Manager
- Drive revenue through testing across channels and customer lifecycles
Requirements:
- 2-3+ years in ecommerce CRO
- Testing platform expertise, including owning, designing, and launching A/B tests
- Understanding of experiment structure
- Metrics literacy for different test types, including CVR and AOV
- Ability to read dashboards, spot anomalies, and ask clarifying questions about data
- CMS platform experience
- Ability to read HTML, CSS, and JavaScript
- Ability to communicate clearly with developers
- Project management experience, including roadmap coordination and blocker escalation
- Strong familiarity with the Shopify ecosystem
- Familiarity with Asana, Jira, and ClickUp
- Proactive and self-directed approach in fast-paced environments
- Ability to identify blockers early and problem-solve autonomously
Benefits:
- Generous paid time off
- Company-covered health insurance
- 5% 401k match
- Discounts on all Comfrt products
- Supportive, creative environment
- Professional growth opportunities
- Fully remote work environment
- Collaborative support
- Equal opportunity employer committed to diverse backgrounds, perspectives, and skills
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