Customer Marketing Manager
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Job Description
Customer Marketing Manager building customer reference, community, newsletter, case study, and user-group programs for Planful’s financial performance management software. Advancing sales through customer advocacy and measurable marketing insights.
Responsibilities:
- Build and grow the Customer Reference Program through collaboration with Sales, Marketing, and Customer Success teams
- Manage the customer community, monthly customer newsletter, case studies, testimonials, and User Groups from conception to completion
- Track and analyze data to assess Customer Reference Program ROI and strengthen program efforts
- Create and manage the budget and supply of customer rewards and incentives
- Enable customers to contribute and share their experiences on technology review sites and analyst reports
Requirements:
- 2-4 years of progressive relevant experience in marketing, sales, or customer success
- Excellent written, verbal, and presentation skills
- Extremely organized and detail-oriented with a proven record of driving positive business results
- Self-starter with desire to develop new programs from conception to completion
- Exceptional analytical skills and business acumen; high capacity to synthesize data and insights
- Ability to multitask and work on several projects simultaneously while being organized
- Excellent interpersonal skills and a service-oriented attitude with desire to work collaboratively with internal and external teams
Benefits:
- 2 Volunteer days per year
- Birthday PTO
- Quarterly company Wellness Days
- 3 months supply of diapers and meal deliveries for the first month of Maternity/Paternity leave
- Generous parental leave
- Talkspace access and mental health support
- Annual company-wide gatherings held in cities like San Diego, Denver, Palm Springs, and Vegas
- Home office setup
- Monthly wifi and cell phone reimbursements for all employees, in-office or remote
- Employee Resource Groups such as Women of Planful and Parents of Planful
- Support for creating new ERGs and communities
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