Marketing Manager
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Job Description
Marketing Manager owning RecruitGo’s B2B marketing strategy, channels, budget, and lead generation. Leading product launches, trade shows, AI marketing, and a distributed team.
Responsibilities:
- Own the marketing strategy and build annual and quarterly marketing plans
- Set priorities by vertical and brand, and track competitors and market trends
- Own lead and pipeline targets and collaborate with sales on lead quality, follow-up and feedback
- Lead websites, search, paid search, email, content, PR, social and trade shows as one integrated program
- Own positioning, messaging and go-to-market plans for new products and move existing clients to them
- Plan the annual trade show calendar and budget
- Deliver booth materials and pre/post-show campaigns and report leads and ROI from every event
- Decide where AI tools and automation fit and lead development of the marketing AI assistant
- Build the annual marketing budget, forecast and track spend, and manage vendor contracts
- Report marketing results monthly against the scorecard and review quarterly results against plan and budget with the COO
- Direct and develop the Marketing Specialist and manage agencies and contractors
- Steward brand consistency across sites, campaigns and events
- Present data-backed recommendations to the COO and leadership team
- Work with the internal team to ensure timely delivery of services to clients and client expectations are met
Requirements:
- 7+ years in B2B marketing, including 3+ years leading a marketing function, team or major program
- Proven ownership of lead or pipeline targets (MQLs, SQLs, CPL) for a software, SaaS or technology product sold to US businesses
- Experience building and managing a marketing budget
- Led at least one product launch or repositioning end to end
- Experience managing agencies and contractors to measurable results
- Hands-on with GA4, Google Tag Manager, Search Console and an SEO platform (Ahrefs, Semrush or similar)
- Working knowledge of WordPress, email marketing platforms and a CRM (Zoho preferred; HubSpot or Salesforce fine)
- Experience planning and measuring trade shows or events
- Daily, practical use of AI tools in marketing work
- Excellent written and spoken English
- Comfortable presenting to business owners and leadership
- At least 4 hours of daily overlap with US Pacific business hours
- Retail technology, point-of-sale or SMB software experience preferred
- Experience in regulated-category marketing preferred
- Experience optimizing for AI answer engines (AEO/GEO) preferred
- Experience leading a remote or distributed marketing team preferred
Benefits:
- Secure legal employment through Employer of Record services
- Flexible work arrangement / Fully Remote
- Full-time schedule
- Inclusive and diverse workplace
- Supportive team collaboration
- Professional opportunities and career growth
- Global and remote work opportunities
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