Digital Acquisition Specialist
Posted 8hrs ago
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Job Description
Digital Acquisition Specialist driving global acquisition for Tomplay’s interactive sheet-music app. Managing paid media, influencer, SEO, and ASO campaigns to maximize ROAS.
Responsibilities:
- Develop, execute, and manage data-driven paid advertising campaigns, particularly across Meta and Apple Search Ads
- Focus on measurement, attribution, continuous optimization, ROAS, and acquisition performance
- Produce, edit, and deliver videos, images, and other high-quality ad creatives aligned with brand guidelines
- Adapt creatives for diverse target groups, personas, instruments, and musician skill levels
- Use creators, UGC, and AI tools to generate and optimize acquisition creatives
- Manage advertising budgets to optimize spend, maximize ROI, and drive performance
- Oversee localization of ads into 10+ languages for international markets
- Identify, onboard, and manage influencers, content creators, and online educators
- Build long-term partnerships with influencers, teachers, communities, online music schools, and niche learning networks
- Track and analyze influencer and community campaign performance for conversion and ROI
- Research keywords and topics and create SEO-optimized content for the website, YouTube, and generative AI platforms
- Monitor SEO performance using Google Search Console, Ahrefs, and Google Analytics
- Develop actionable plans to improve rankings and traffic quality
- Implement ASO strategies for the App Store and Google Play, including keyword optimization, creative testing, and metadata updates
Requirements:
- Extensive experience managing performance-driven ad campaigns across Meta, Apple Search Ads, and Google Ads
- Proven track record in ROAS optimization and successful acquisition and remarketing campaigns
- Play a musical instrument and read music notation; essential for understanding musicians’ needs and creating relevant ad content
- Ability to independently produce and edit ad creatives and copy, including text, video, and images
- Strong attention to detail and brand consistency
- Familiarity with creators/UGC and AI tools for high-quality, cost-efficient creatives is a strong plus
- Experience in SEO, including keyword research, content strategy, and performance tracking
- Proficiency in Google Analytics, Google Search Console, Looker, Ahrefs, or similar analytics tools
- Fluency in English required
- Knowledge of additional languages highly desirable
- Excellent written and verbal communication skills in English
Benefits:
- Remote, full-time position
- Opportunities for professional growth within the company
- Dynamic and collaborative environment in a fast-growing company
- Real impact from day one
- Opportunity to help millions of musicians worldwide learn, practice, and perform music better every day







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