Digital Marketing, Communications Specialist I
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Job Description
Digital Marketing Specialist responsible for developing and executing marketing strategies across various platforms. Managing dealer accounts to ensure performance and client satisfaction through data-driven decisions.
Responsibilities:
- Develop and execute paid digital marketing initiatives including Google and Microsoft search, various social media platforms, and display/video strategies for assigned products or product areas
- Tailor advertising content to specific platforms and target audiences to maximize engagement
- Ad copy and asset updates, working with clients on consistent messaging across channels
- Collaborate with cross-functional teams such as Analytics, Innovation, Support, and Advertising Operations to ensure seamless execution and performance tracking
- Learn and become an expert in analytics dashboards, management software, and partner platforms (Google, Meta, etc.) to monitor campaign effectiveness and support continuous improvement through data analysis
- Share insights and performance reports with clients and leadership, highlighting cross-channel effectiveness and audience responsiveness
- Lead monthly phone calls with clients and their teams for performance reporting, while fielding client questions and requests
- Stay current on industry trends and competitor strategies to inform marketing initiatives
- Execute and manage end-to-end digital advertising campaigns across Search, Display, Social, and Display/Video platforms
- Analyze advertising performance and translate data into actionable insights and strategic recommendations
- Conduct keyword research, ad creation, audience targeting, and performance tracking to optimize campaigns
- Monitor account performance and make independent decisions to adjust tactics and allocations
- Provide monthly performance reporting and monthly strategic performance review calls to clients via video meetings and email, in conjunction with other internal team members who support the same accounts
- Troubleshoot and resolve advertising issues, ensuring client satisfaction and retention
- Collaborate with Sales and/or Performance Management teams to support new product opportunities and overcome client objections
- Track all client interactions, optimizations, and decisions to maintain a clear audit trail and documentation in Salesforce
Requirements:
- Bachelor’s degree in a related discipline
- At least 1 year of experience in client services, account management, or another customer-facing role where client interaction (particularly over the phone) is a priority
- At least 1 year of experience in digital advertising (SEM, social media, display/video channels) and/or similar digital marketing functions
- Strong understanding of SEM, website/advertising analytics, and digital content strategy
- Proficiency in tools such as Google Ads, Google Analytics, Microsoft Ads, Meta Business Manager, Fluency’s Backpack, and Salesforce/SFX
- Outlook email and calendar management skills are highly important
- Ability to travel up to 5% as needed for client meetings or team events
Benefits:
- The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations
- Seven paid holidays throughout the calendar year
- Up to 160 hours of paid wellness annually for their own wellness or that of family members
- Additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave
- Health care insurance (medical, dental, vision)
- Retirement planning (401(k))
- Paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO)
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