Digital Marketing Lead
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Job Description
Digital Marketing Lead responsible for app marketing and CRM initiatives at Octopus by RTG. Managing loyalty operations and vendor relationships within a remote team.
Responsibilities:
- Drive app marketing initiatives, CRM and lifecycle marketing programs, loyalty operations, data analysis and reporting.
- Execute campaigns across the mobile application, manage offer builds, push notifications, in-app content, and delivery channel activations.
- Develop automated CRM programs across onboarding, engagement, retention, and reactivation, manage CRM agency relationships.
- Own loyalty program operations including earn/burn mechanics, reward catalog, point thresholds, and expiry policies, plan and execute booster campaigns.
- Write and maintain BigQuery SQL across transactional app data, GA4 event data, and CRM platform exports; build dashboards for stakeholders and senior leadership using Python, Looker Studio.
- Prepare monthly leadership reports, conduct incremental sales analysis for offers and campaigns, including methodology design and control group selection.
- Act as the primary contact for vendors and coordinate alignment with Marketing, Operations, Finance, Legal, and Technology teams.
Requirements:
- Experience in Digital Marketing, CRM, Loyalty Programs, or Customer Engagement.
- Hands-on experience executing app marketing campaigns, including push notifications, in-app content, offers, and channel activations.
- Experience developing and managing CRM and lifecycle marketing programs across onboarding, engagement, retention, and reactivation.
- Experience working with CRM agencies and managing campaign execution and performance reviews.
- Knowledge of loyalty program operations, including earn/burn mechanics, reward structures, point management, and redemption campaigns.
- Experience planning and executing customer engagement and loyalty initiatives.
- Strong SQL skills with experience working on large datasets (BigQuery preferred).
- Experience analyzing transactional, CRM, and customer behavior data.
- Experience with Google Analytics 4 (GA4).
- Experience building dashboards and reports using tools such as Looker Studio and Python.
- Ability to perform campaign performance analysis and measure incremental sales impact.
- Experience working with control groups, baseline analysis, and campaign measurement methodologies.
- Experience managing external vendors and agency partners.
- Strong stakeholder management skills with the ability to collaborate across Marketing, Operations, Finance, Legal, and Technology teams.
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