Digital Marketing Specialist
Posted 1ds ago
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Job Description
Digital Marketing Specialist managing email and SMS campaigns for a DTC brand. Collaborating with teams to enhance customer retention and engagement through digital channels.
Responsibilities:
- Own lifecycle marketing execution across email and SMS while coordinating campaigns across teams
- Execute and optimize email campaigns using Klaviyo and SMS campaigns using Attentive
- Build and manage campaign calendars, flows, and segmentation strategies
- Run A/B tests on subject lines, messaging, and timing to improve performance
- Own and maintain the marketing calendar aligned with product launches and campaigns
- Coordinate with product development, PR, and creative teams
- Ensure campaigns are executed on time and aligned across all channels
- Support product drops by aligning messaging, assets, and campaign execution
- Support SEO execution and optimization across website and digital platforms
- Monitor campaign performance and provide actionable insights
- Track KPIs across lifecycle channels and identify optimization opportunities
- Act as the day-to-day coordinator for marketing and eCommerce execution
- Align with the social media team for omni-channel consistency
- Communicate proactively with leadership on performance and priorities
- Maintain paid campaigns through Meta Business Manager following established processes
Requirements:
- 3+ years of experience in eCommerce or DTC marketing
- Experience managing lifecycle marketing campaigns and execution
- Strong experience with Klaviyo and/or Attentive
- Experience managing marketing calendars and coordinating campaigns
- Familiarity with SEO fundamentals and digital analytics
- Strong organizational skills with the ability to manage multiple campaigns simultaneously
- Experience collaborating with creative and product teams
- Strong written and verbal communication skills in English
- Proactive and detail-oriented with strong ownership of execution.
Benefits:
- Fully Remote (Work from Home) • Highly competitive salary




















