PR Consultant
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Job Description
Part-time PR consultant securing earned media for Apothékary’s wellness products and founder. Managing pitches, press relationships, product mailers, coverage compliance, and monthly reporting.
Responsibilities:
- Deliver one major earned-media placement per month tied to the brand story, founder, or hero product
- Send five personalized pitches weekly to a curated media list
- Manage weekly product sampling and mailers to press, podcast hosts, and media-adjacent tastemakers
- Build and maintain an editorial calendar around seasonal wellness moments
- Maintain and grow relationships with tier-1/tier-2 wellness, lifestyle, and beauty press
- Source founder byline opportunities, award submissions, and “best of” roundup placements
- Report monthly on placements, impressions/UVM, sentiment, and share of voice versus competitors
- Flag coverage or quotes that risk disease-claim language before publication
- Report on misses, pitches sent, response rates, and reasons for passes
- Package every placement with a pull quote, logo asset, and link for the content team within 48 hours
Requirements:
- 3–5+ years of consumer PR experience with a proven earned-media portfolio
- Ideally experience in wellness, beauty, CPG, or supplements
- Active, current relationships with tier-1/tier-2 wellness, lifestyle, and beauty press, podcast hosts, and “best of”/gift guide/awards cycles
- Strong personalized pitch writing, editorial calendar planning, and founder byline development
- Working knowledge of FDA/DSHEA structure-function claim rules
- Ability to flag disease-claim risk in coverage before it runs
- Remote work opportunity; LA or NYC based, or strong LA/NYC media relationships, preferred
Benefits:
- Monthly product stipend
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