PR & Communications Strategist – Short-term Contract
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Job Description
PR and communications strategist auditing competitor citations and mapping credible media opportunities for a regulated consumer-health brand. Delivering a client-ready strategic proposal in four weeks.
Responsibilities:
- Conduct a competitor placement and citation audit
- Run citation teardowns on strong examples to identify what earned citations and what is reproducible
- Identify whitespace and credible opportunity areas
- Map placement credibility for priority personas and condition areas across trade, consumer health, clinical, caregiver, and adjacent media
- Assess publications and platforms for domain authority and citation likelihood
- Identify sources likely to be surfaced and cited by AI platforms
- Propose content, placement, and activation options including digital PR, trade press, contributed bylines, and data assets
- Pressure-test options against feasibility, regulatory reality, and likely Comms objections
- Write the full strategic proposal with findings, point of view, recommendations, rationale, and open questions
- Draft supporting narrative language and framing as needed
- Collaborate with the Executive Producer, Comms strategy oversight lead, and Account Director
- Anticipate Medical, Legal, and Regulatory review and recommend substantiable approaches
- Participate in working sessions and revision cycles
- Deliver a client-ready strategic proposal within four weeks to support stakeholder alignment
Requirements:
- 5+ years of experience in PR, corporate communications, editorial, or brand narrative writing
- Availability and responsiveness during core Eastern Time business hours, approximately 9:00 AM–6:00 PM ET
- Dedicated daytime availability alongside the focused, deadline-driven engagement
- Ability to turn research and competitive analysis into a defensible strategic recommendation
- Direct experience writing in healthcare, pharma, or another regulated category
- Familiarity with MLR or equivalent review processes strongly preferred
- Track record placing or drafting contributed content, bylines, trade press, and digital PR in credible publications
- Working familiarity with SEO, GEO, or how AI platforms source and cite content is a strong plus
- Ability to work independently within a compressed four-week window with a fixed deliverable
- Clear, concise communication skills and ability to present and defend recommendations to senior client stakeholders
- LLC a plus
- Bachelor’s degree preferred
- Portfolio or writing samples required, ideally including a strategic proposal, messaging framework, or placed contributed piece
- Must be legally authorized to work in the United States at the time of application and throughout employment
- Position is not eligible for employment visa sponsorship now or in the future
Benefits:
- Remote work option
- Potential extension into a separately scoped October engagement (not guaranteed)
- In-person collaboration and access to Sia offices or approved coworking locations
- Diverse, equitable, and inclusive culture
- No employment visa sponsorship required because applicants must already be authorized to work in the United States
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