Direct Response Copywriter – DTC
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Job Description
Direct Response Copywriter responsible for creating impactful ad copy that drives customer acquisition for e-commerce brands. The role focuses on performance, brand alignment, and optimization in a remote setting.
Responsibilities:
- Write conversion-driven ad scripts for customer acquisition campaigns
- Create, structure, and optimize landing page copy
- Conduct in-depth research on customers, products, competitors, and market trends to inform messaging and positioning
- Develop multiple angles, hooks, and variations for testing and optimization
- Continuously improve copy performance based on data, insights, and feedback
- Collaborate closely with media buying, creative, and brand teams
- Ensure messaging remains brand-aligned while being sales-focused and performance-driven
Requirements:
- Proven experience in direct response copywriting, ideally within e-commerce field
- Strong understanding of consumer psychology, buying behavior, and persuasion principles
- Ability to translate research and insights into clear, compelling, and structured copy
- Comfortable working in a performance-driven, test-and-learn environment
- Comfortable using AI-powered tools to support research, ideation, and iteration, while ensuring all final copy is human-led, brand-aligned, and performance-driven
Benefits:
- No specified benefits mentioned
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