Director, Acquisition
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Job Description
Director of Acquisition scaling Meta and TikTok campaigns for AG1, a foundational nutrition company. Managing paid social, creative testing, attribution, and unit economics to grow subscription and CPG sales.
Responsibilities:
- Own the strategy, creative testing, and scaling roadmap for Meta and TikTok Ads
- Drive high-volume paid social acquisition programs
- Collaborate with agencies to architect, test, and optimize campaign structures, account setups, and bidding models
- Direct agency media buyers to maximize efficiency at scale
- Build data-backed feedback loops between media performance and creative production
- Ideate and test visual hooks, formats, and angles to mitigate ad fatigue
- Guide creators and creative teams on winning hooks, scripts, and calls-to-action
- Advise on influencer and creator content for whitelisting and Spark Ad campaigns
- Manage and report on new and winback customers, CAC, MER, and ROAS
- Partner with retention teams to align acquisition with high-LTV cohorts
- Use MTA, MMM, and post-purchase survey data to set return targets
- Report to the SVP, Acquisition Marketing
Requirements:
- Successfully scaled paid social spend to multi-million-dollar monthly budgets for a high-growth DTC e-commerce, subscription, or CPG brand
- Deep technical mastery of Meta Ads Manager and TikTok Ads Manager
- Expertise in analytics, including MTA and MMM
- Deep understanding of CPG unit economics, subscriptions, repeat purchase behavior, and velocity metrics
- Experience with high-growth DTC subscription brands, omnichannel retail expansion, and new product line extensions is ideal
- Track record of deriving actionable insights from complex data sets
- Experience managing and partnering with agencies, media buyers, data analysts, and creative teams
- 6–10+ years of performance/paid social marketing experience
Benefits:
- Competitive compensation and performance-based incentive plans
- A 100% remote working environment (excluding Laboratory positions)
- Paid holidays
- Company-wide reset and reflect days
- Unlimited PTO (based on your country of residence)
- In-person team meetups for collaboration, team building and productivity
- Access to AG1 products and branded swag
- Monthly telecom stipend for eligible team members
- Benefits and insurances as required by law, based on country of residence
- Performance bonus
- Stock option allocation for eligible roles
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