Director, Americas Field Marketing
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Job Description
Director of AMERICAS Field Marketing for Riverbed driving marketing strategies in the Americas Enterprise market. Focused on increasing visibility, engagement, and revenue through various marketing initiatives.
Responsibilities:
- Develop and implement a comprehensive AMERICAS field marketing strategy to drive business growth within Named account enterprise organisations, aligning with company goals and objectives
- Oversee the creation and execution of marketing events and campaigns targeting named accounts
- Build and maintain a strong brand presence within the Americas market by working with brand teams, leveraging thought leadership, content creation, and advocacy programs
- Position the company as an industry leader in the Americas through digital and traditional channels, including events, webinars, and conferences
- Develop and oversee programs to generate demand, nurture prospects, and drive sales pipeline growth
- Collaborate with the sales team to ensure alignment of marketing and sales strategies, improving lead conversion rates and sales cycle efficiency
- Cultivate strong relationships with key stakeholders, Sales leadership, Marketing, and Channel teams
- Leverage data and analytics to refine marketing strategies, assess campaign effectiveness, lead management and maintain the scorecard to report on key performance metrics to leadership
- Collaborate closely with internal teams such as Sales, Product Marketing, Channel and broader marketing colleagues, to ensure cohesive messaging and approach across all Americas-focused initiatives
- Manage marketing budgets, ensuring efficient allocation of resources and maximizing return on investment
Requirements:
- Minimum of 7 years of experience in marketing with a strong focus on Americas Field Marketing
- 2-3 years leading and developing a Field Marketing team (Team of 5)
- Proven experience developing and leading marketing strategies for large-scale Enterprise projects or organizations
- Strong background in demand generation, ABM, digital marketing, and brand development tailored to government clients
- Exceptional leadership, communication, and interpersonal skills, with the ability to influence and build relationships with senior executives
- Strategic thinker with strong project management capabilities
- Data-driven with proficiency in marketing analytics and CRM tools (e.g., Salesforce, Demandbase etc.)
- Expertise in managing marketing campaigns across multiple platforms (social media, email, paid media, etc.)
Benefits:
- flexible workplace policies
- employee resource groups
- learning and development resources
- career progression pathways
- community engagement initiatives
- global employee wellness programs to support physical, emotional, and financial well-being
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