Director, Audience
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Job Description
Director of Audience leading and growing audience strategies across multiple brands for a media tech company. Focused on subscriber growth and engagement in a modern content environment.
Responsibilities:
- Drive subscriber growth and audience acquisition across the portfolio
- Lead all content, packaging, and distribution efforts that grow the ICP subscriber base.
- Ensure Content Marketing prioritize formats that reliably convert: roundups, lead magnets, community insight content, and audience-product content.
- Build subscriber-growth playbooks, systems, and frameworks that make acquisition predictable.
- Strengthen newsletter CTAs, landing pages, onboarding, and incentives.
- Identify high-conversion content formats across brands and scale them.
- Build systems & templates that make high-quality subscriber-acquisition content repeatable.
- Increase return visitor engagement by elevating content quality, clarity & experience.
- Own narrative, clarity, structure, visuals, packaging, and hooks across all content.
- Act as the “quality guardian” — refining angles, narrative flow, and clarity so content feels truly worth returning to.
- Maintain and evolve the serious-fun, human, insight-rich BWZ editorial voice.
- Raise and enforce quality standards (“sniff test”) across site, newsletter, and social.
- Prototype and showcase “what great looks like” to guide the team.
- Improve content journeys and UX by collaborating with Design/UX.
- Help the team build engaging franchises that drive weekly/daily return visits.
- Grow non-organic traffic through world-class multi-channel distribution.
- Own distribution across newsletter, social, Discover, Slack, communities, podcasts, partnerships, and Digital PR.
- Guide newsletter packaging: hooks, intros, subject lines, CTAs, block order.
- Partner with Editors on Discover-friendly story angles and timing.
- Build reusable workflows for repurposing content into clips, threads, email insights, and social snippets.
- Identify breakout formats and scale them across brands.
- Ensure all content is packaged for maximum reach across all ICP-relevant channels.
- Lead, coach, and scale a high-performing multi-disciplinary team.
- Set priorities, weekly cadences, and production rhythms across Content Marketing and Editors.
- Give direct, constructive feedback on writing, clarity, story craft, and packaging.
- Build team capability in interviewing, SME extraction, narrative craft, visual packaging, and distribution.
- Develop and evolve the systems, playbooks, templates, and governance models that drive consistency and quality.
- Identify capacity gaps and hire accordingly.
- Foster a culture of creative experimentation, skill growth, and continuous improvement.
- Build authority through insight-led content, SME networks, and proprietary assets.
- Grow and maintain a SME network that regularly feeds insights into content pipelines.
- Ensure teams extract operator insights → turn insights into patterns → turn patterns into stories → turn stories into subscriber growth.
- Lead creation of lead magnets, benchmarking reports, and proprietary insight content.
- Partner with Digital PR on earned media, backlinks, authority building, and distribution amplification.
Requirements:
- Extensive experience leading audience growth teams in digital media or B2B SaaS
- Proven experience growing audiences through newsletter strategy, content publishing, and multi-channel distribution
- Experience directly managing and coaching large teams of internal writers, editors & content marketers
- Experience operating at daily or weekly publishing cadence
- Strong editorial instincts: hooks, angles, headlines, narrative flow, packaging
- Experience creating playbooks, templates, and content systems that scale
- Comfort with analytics and evaluating performance to guide decisions.
Benefits:
- Comprehensive benefits package
- Discretionary bonus
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