Director, Business Development – Strategy
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Job Description
Director leading regional business development, sales strategy, and Hispanic brands growth for Sigma. Driving expansion, profitability, strategic accounts, and cross-functional initiatives.
Responsibilities:
- Drive strategic initiatives for the assigned region
- Develop medium- and long-term growth plans and profitability goals
- Analyze and recommend emerging industry trends and expansion opportunities
- Oversee operational relationships and provide technical expertise and oversight to regional business development efforts
- Deliver and present comprehensive business reviews and recommendations to leadership
- Evaluate and deploy sales-office expansion opportunities and implement territory expansion plans
- Negotiate entrance into new strategic accounts
- Support introduction and development of Hispanic brands in mainstream accounts with sales leadership
- Identify, evaluate, and communicate product-market fit, product differentiation, and brand value
- Define and approve sustainable growth objectives for strategic accounts and distributors
- Design, create, monitor, and deploy promotional activity plans and budgets
- Manage and supervise staff, including hiring, training, evaluation, development, coaching, and disciplinary actions
- Evaluate and develop sales best practices and operational efficiencies
- Oversee sales-office KPIs, analyze variances, and implement corrective actions
- Create and lead regional sales strategy focused on shopper segments, distribution channels, and new business development
- Track sales, profitability, and territory expansion goals
- Manage the sales compensation program with Finance
- Assess the competitive landscape and institute sales program changes
- Develop and customize Hispanic Brands KPI analysis tools and manage pricing and profit tools
- Liaise with and lead projects across Category Management, IT, Marketing, Supply Chain, and Sales
Requirements:
- Bachelor’s degree in Business, Finance, Marketing, or a related field, or equivalent work experience
- Six (6) years of progressive business development or trade marketing experience
- Five (5) years of consumer packaged goods experience
- Three (3) years of management experience with demonstrated ability to lead multicultural teams
- Bilingual fluency in English and Spanish, including reading, writing, and speaking
- Proficiency with Microsoft Office, including Word, Excel, Access, and PowerPoint
- Ability to identify complex problems, evaluate options, and recommend effective solutions
- Strong analytical, negotiation, and problem-solving skills with attention to detail
- Ability to communicate across all levels of the organization and present complex ideas clearly and concisely
- Ability to build professional relationships with Hispanic Brands national accounts and cross-functional teams
- Ability to influence and motivate collaborators to achieve sales goals
- Strong project management skills
- Ability to lift, carry, push, or pull up to 10 pounds
- Ability to sit for a full shift of at least eight hours
- Ability to stand and walk as needed, including standing for at least two hours at a time or for extended periods
- Ability to hear adequately to understand spoken words, sounds, alarms, and other workplace communications
- Travel may be required
Benefits:
- 401(k) matching
- Dental insurance
- Vision insurance
- Health insurance
- Life insurance
- Employee assistance program
- Employee discount
- Health savings account
- Paid time off (PTO)
- Parental leave
- Professional development assistance
- Referral program
- Relocation assistance
- Retirement plan
- Tuition reimbursement
- 401(k)
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