Senior Marketing Manager, Digital Outreach Strategy – Growth
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Job Description
Senior Marketing Manager building outbound digital outreach and buyer-persona programs. Driving qualified healthcare conversations for M3’s global technology and research services.
Responsibilities:
- Build and own a full digital outreach path for each subsidiary
- Identify decision makers and define buyer personas for each business sales activity
- Grow contact lists from verified sources and research
- Run tailored multi-channel outbound sequences across email, LinkedIn, and other social and digital channels
- Coordinate email deliverability efforts, including authentication, IP warming, sender reputation monitoring, inbox placement testing, list hygiene, and compliance
- Convert M3 proprietary data assets, physician networks, and health-system relationships into qualified conversations through referrals and warm introductions
- Use AI-assisted research and personalization while maintaining human review and brand standards
- Partner with business development and marketing leads on target account lists, handoff criteria, follow-up cadence, and message performance
- Operate outreach technology stacks, integrate them with CRM systems, and recommend new tools
- Report weekly on placement, reply rates, positive-reply rates, and pipeline sourced by subsidiary and persona
- Retire ineffective approaches and scale successful programs
Requirements:
- Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience
- 7+ years in B2B digital outreach, demand generation, or sales development
- At least 3 years owning persona marketing for outbound commercial revenue generation
- Demonstrated success reaching senior decision makers in healthcare and health systems
- Experience selling recruitment, staffing, or physician placement services strongly preferred
- Hands-on experience with sequencing platforms such as Outreach, Apollo, or HubSpot Sequences
- Experience with LinkedIn Sales Navigator, contact enrichment and verification tools, deliverability monitoring tools, and CRM integration
- Experience supporting or consulting for multiple business units, clients, or brands with distinct customers
- Working knowledge of SPF, DKIM, DMARC, BIMI, domain and IP warming, reputation monitoring, and inbox placement testing
- Knowledge of Microsoft 365, Google Workspace, Proofpoint, Mimecast, and similar email filters
- Ability to identify and verify true buyers within target organizations
- Understanding of how health systems, medical groups, and staffing firms recruit physicians and who owns those decisions
- Strong writing skills and ability to adapt voice by persona and subsidiary brand
- Working knowledge of CAN-SPAM, CASL, GDPR/UK GDPR, TCPA, and LinkedIn terms of service
- Ability to use AI tools for research, personalization, and testing
- Ability to manage several concurrent programs independently and report clearly to sales and marketing leaders
- Analytical fluency with campaign, deliverability, and CRM data; comfortable building simple dashboards
- Certifications in email deliverability, sequencing platforms, or LinkedIn Sales Navigator preferred
Benefits:
- Competitive wages
- Health and Dental
- Life, Accident and Disability Insurance
- Prescription Plan
- Flexible Spending Account
- 401k Plan and Match
- Paid Holidays and Vacation
- Sick Days and Personal Day
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