Director, Campaign Marketing
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Director of Campaign Marketing at OpenText leading demand campaigns and managing a global team. Responsible for aligning marketing strategy to business growth and overseeing paid media strategy.
Responsibilities:
- Define and lead the new team: set its operating model, roles, standards, and priorities
- Lead, coach, and develop a consolidated team spanning campaign marketing, intent-based orchestration (6Sense), and paid media
- Own the planning and execution of integrated campaigns across BU, cross-BU, and whole-portfolio campaigns
- Align campaign strategy to the business strategy
- Direct the 6Sense practice for buying group identification, intent scoring, and orchestration
- Set paid media strategy and manage the Paid Media budget for BU, cross-BU, and portfolio-wide campaigns
- Manage agency relationships across media and campaign execution
- Partner with PMM leads to convert positioning and messaging into campaign assets, offers, and journeys
- Establish and report the team’s contribution to sourced and influenced pipeline
- Coordinate with marketing operations on campaign instrumentation, data flows, and systems dependencies
- Serve as the connective point between campaign execution and GTM strategy
Requirements:
- 8+ years in B2B campaign or demand marketing, with 3+ years leading and building teams
- Demonstrated ownership of a pipeline number and a track record of measurable marketing-sourced growth
- Working knowledge of both MQL waterfall qualification and buying-group qualified account (BQA) models
- Hands-on fluency with 6Sense or a comparable intent and orchestration platform
- Direct experience managing paid media strategy and budgets across search, social, programmatic, and syndication
- Proven experience managing agency partners across creative, media, or campaign execution
- Strong operating discipline, process design, measurement rigor, and consistent cross-team execution
- Comfort defining structure and owning decisions in a high-change environment
- Experience partnering with product marketing and marketing operations in a matrixed enterprise environment
- Enterprise software or technology sector experience preferred
Benefits:
- Thoughtfully designed benefits package to support physical, emotional, and financial wellbeing
- Variable and commission compensation opportunities for eligible roles
- Vacation entitlement and paid time off
Similar Jobs
Partner Marketing Director
Partner Marketing Director driving go-to-market strategies at Acquia. Collaborating with partners across the solution portfolio to enhance marketing efforts.
Paid Media, Performance Marketing Executive
Performance Marketing Executive responsible for full funnel lead generation and social media growth at an English enrichment centre. Managing digital campaigns, budgets, and performance analytics.
Director of Marketing
Director of Marketing leading Phagenesis's US commercial marketing initiatives. Overseeing brand strategy, lead generation, and sales enablement for Phagenyx.
Growth Marketing Director
Growth Marketing Director overseeing a high-performance Growth Marketing Engine for revenue-generating destinations. Maximizing tenant engagement and monetizing commercial properties through strategic marketing initiatives.
Director, Marketing
Marketing M&A Functional Leader overseeing the strategy for Cisco's acquisitions integrations. Managing complex projects and driving process optimization in a dynamic environment.
Director of Marketing, Real Estate Operations
Director of Marketing leading marketing strategies and execution for VOANS properties in lease-up phase. Overseeing performance improvements and establishing marketing standards across multiple locations.
Director, Field & Event Marketing
Director of Field & Event Marketing at DigitalOcean leading event strategy across multiple platforms. Engaging founders and VCs through innovative event experiences in the Bay Area.
Senior Director, Regional Marketing
Senior Director of Regional Marketing leading marketing efforts across the Americas for Otis. Focused on demand generation, brand strength, and customer engagement in a B2B context.
Senior Director – Product Marketing
Senior Director/Director of Product Marketing at Cytovale driving IntelliSep's commercial adoption across health systems. Engaging clinical evidence and market strategies to enhance patient outcomes.
Chief Commercial Officer
Chief Commercial Officer driving revenue growth through sales and partnerships at Medeloop. Leading go-to-market strategy and building commercial operations in healthcare and life sciences.
Chief Growth Officer – CGO
Chief Growth Officer at Newfold Digital leading go-to-market execution and driving sustainable revenue growth. Overseeing customer acquisition, retention, and overall growth strategies in the digital technology space.
Executive Assistant, VP, Web Marketing
Executive Assistant supporting VPs in Web Marketing at Cisco, managing calendars, events, and travel arrangements. Requires experience in administrative roles and strong proficiency in office applications.
Head of Marketing Operations
Head of Marketing Operations leading a team to enhance operational effectiveness at Stripe. Collaborating with cross-functional teams to support marketing and sales initiatives.
Senior Director, Commercial and Marketing Technology Platforms
Senior Director shaping and delivering commercial and marketing technology for Fortrea. Leading teams and strategies for business development, customer engagement, and operational efficiency.
Head of Marketing
Exceptional marketing leader driving revenue performance and brand recognition in Australia for Halter, a company transforming farming practices. Responsible for strategic marketing initiatives across the region.
VP of Influencer Marketing
VP of Influencer Marketing to build and lead one of the strongest creator organizations in the industry. Creating high-performing advertising and exceptional content for clients, with a focus on influencer marketing.
VP of Influencer Marketing
VP of Influencer Marketing building high-quality creator networks and leading strategy at Advantage HQ. Focusing on long-term creator relationships and operational excellence in influencer marketing.
VP of Marketing
VP of Marketing to elevate Sembi's marketing organization for AI software quality platform. Leading brand and market strategy to accelerate growth and establish thought leadership.
Director of Sales – Marketing
Director of Sales & Marketing for TaxValet developing strategies to drive new client revenue in the sales tax industry. Leading a remote team focused on innovation and growth.
Artificial Intelligence Co-Founder / CMO
Co-Founder / CMO responsible for building startups in Artificial Intelligence. Join EWOR's community of top founders and entrepreneurs with personalized support and funding.