VP of Marketing
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Job Description
VP of Marketing building Cyclops’ stablecoin payments infrastructure brand. Owning thought leadership, SEO/AIO, conferences, analytics, press relations, and partner co-marketing.
Responsibilities:
- Own how Cyclops establishes itself as the leader in stablecoin solutions for payments companies
- Own and evolve brand messaging hierarchies, visual systems, tone of voice, and overall positioning
- Develop thought leadership strategy, POVs, white papers, reports, bylines, and executive visibility
- Own end-to-end presence at payments conferences worldwide
- Build and defend the annual conference calendar
- Grow digital brand presence through website brand expression, SEO strategy, and AIO/GEO positioning
- Own the brand measurement framework, define success metrics, track performance, and report to leadership
- Build relationships with payments analysts, journalists, and influencers
- Develop co-branded content and activations with clients and partners
- Report directly to Co-Founder Pat Duffy
- Apply hands-on execution across brand, field marketing, digital presence, analytics, press relations, and partner marketing
Requirements:
- Deep payments industry experience, having worked at a payments orchestrator, PSP, network, acquirer, or payments-first platform whose clients are payment companies
- Deep familiarity with the payments conference circuit, including planning, staffing, and owning event strategy and execution
- Strong grasp of digital brand and SEO/AIO in a B2B context
- Understanding of how AI search is changing discoverability and strong strategies for improving visibility
- Deep understanding of consumer psychology, including social proof, emotional triggers, trust, and authority
- A network in payments
- Hands-on execution alongside strategy
- Ability to build a brand rather than merely oversee an existing one
- Ability to work as a U.S. team member
- Ability to roll up sleeves and demonstrate relentless execution
Benefits:
- Medical coverage
- Dental coverage
- Vision coverage
- Paid time off
- Company holidays
- Company-issued laptop
- Technology accessories
- Annual in-person full-team meetup
- Other perks that support health, well-being, and life outside of work
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